Professor William Ressler Chosen to be Keynote Speaker at 16th Annual James J. Whalen Symposium
William Ressler, Professor in the Department of Strategic Communication, was selected to be the keynote speaker at the 16 annual James J. Whalen Symposium.
Professer Ressler presented “Looking Beyond the Streetlight - Discovering the Powers of Research, How to carry out research, receive unexpected inspiration, look at understudied perspectives, and find unanticipated joy."
Professor Ressler teaches marketing communication as well as research and statistics at IC. His own research explores ways in which internal and external communications interact, and it combines different quantitative and qualitative research methods. In particular, he is interested in the benefits derived by professional and college athletes when they perform acts of community service. He is also interested in the ways in which an organization's culturally themed marketing communications affect the culturally identified members of that organization. As a communication consultant, he has planned, carried out, and evaluated cause related marketing campaigns. (/provost/whalensymposium/docs/brochure.pdf, pp 4)