Ithaca College
Roy H. Park School of Communications

The next opportunity for communicators:

Disintermediation or REintermediation

Wednesday, April 10, 2013
8:30 to 10:00 a.m.

When the lights went out at the Super Bowl, the Internet lit up. Oreo’s social media team took advantage of the situation and created a tiny ad with the message, “you can still dunk in the dark” with a picture of an Oreo cookie surrounded by darkness. It got so much attention that people were wondering why they should have even spent $3.5 million on the TV ad and instead go direct to the consumer with a more memorable message.

In the past 20 years, nothing has been more of a disruptor in business, media, journalism and even education than the Internet. Amazon and Nike have used the Internet to provide services that can’t be replicated in the physical world. Netflix and Travelocity have disintermediated (removed the middle man) and shook up entire industries. Even in higher education, services like StraighterLine.com threaten to change the foundation of learning. Why do we need newspapers or networks to deliver news when we have citizen journalists reporting up to the minute?

On the other hand, we’re drowning in data. Can REintermediation be used to help differentiate services where everything has been commoditized? More than ever, do we need curators, mentors, and editors?

Join us at the offices of AMC Networks on April 10 when Professor Adam Peruta in IC’s Department of Strategic Communication and Park School Dean Diane Gayeski will lead a conversation featuring alums who are thinking differently, exploring new media, and using innovative ways to deliver content and unique experiences.

The 'conversation starters' are:

• Michael Meyers ’98, an Emmy-nominated technologist and entrepreneur with over 17 years of experience managing and leading local and globally distributed teams. His most recent startup, RHO Ventures-backed NowPublic.com, pioneered citizen journalism, user-generated content, and crowdsourcing.
• Michael Bohn ’04, who manages the Property and Advertiser Solution team for Y! Finance and Y! News.

Location
AMC Networks (second floor conference room 2B)
11 Penn Plaza
393 7th Avenue
New York, NY 10001

Cost
The cost to register is $26 per person. Registration is now closed for this event.