ITHACA, NY — Bringing a new product onto store shelves can be fraught with peril, but an expert on nostalgia says Converse has struck marketing gold with the first radical redesign of its iconic Chuck Taylor All-Stars since the sneaker was introduced 98 years ago.
“The people who buy and wear Chuck Taylors tend to be very passionate about them,” says Alison B....
ITHACA, NY — When an athlete tries to breathe deep and struggles to get air, their performance suffers and stress takes over. Such a common symptom is easily misdiagnosed, but could signal a physical issue that many sports health care professionals may be unaware of. Luckily, an unlikely pair of medical professionals at Ithaca College are teaming up to help athletes recover from...
ITHACA, NY—The Hollywood Reporter — which bills itself as the authority on the film and entertainment industry — has included Ithaca College in its ranking of the top 25 film schools in the nation. This is the second time the college has been recognized.
ITHACA, NY — The film adaptation of “Ten Thousand Saints,” the critically acclaimed debut novel by Ithaca College associate professor of writing Eleanor Henderson, will open in selected cities on Friday, August 14, and in wider release the following week.
The Ithaca premiere...
According to the Job Outlook - Spring Update Survey of the National Association of Colleges and Employers (NACE), of which Ithaca College is a member, hiring of new graduates is expected to increase by 9.6% from 2014.