Acquire a deeper understanding of strategy concepts and learn to develop a strategic plan that creates alignment with organizational priorities and cultivates influence with senior leadership.
In this seminar, you’ll learn to:
- Describe the concept and purpose of “strategy” and how it is conceived in your organization.
- Recognize and select appropriate approaches and tools for creating a strategic plan.
- Describe key components of a communication/training function strategy.
- Apply strategy concepts to formulate an initial strategic plan.
SAMPLE Discussion Question
Within the function you work in, what processes or mechanisms ensure that your department-level strategy and projects are aligned with organization-wide goals? Or what steps might you take to improve the alignment?
SAMPLE Final Project
Evaluate your organization’s existing communications/training strategy. Consider using SWOT analysis, PEST analysis, Six Factor analysis, and/or the McKinsey 7S Framework to structure your response.