Developers and Facilitators

Jim ArmstrongJim Armstrong
Founder and Creative Director, Good for Business

Jim is founder and creative director of Good for Business, a communications company dedicated to helping businesses and organizations unearth, capture and communicate their ‘cause’. Jim has developed nearly one hundred communication strategies based on the ‘inside-out’ Cause for Creative® messaging blueprint for clients around the world. He is the author of "BEYOND THE MISSION STATEMENT: Why Cause-Based Communications Lead to True Success" (Paramount Books).