- Communicating the Organization's Sustainability Efforts
- Designing Effective Communication Media
- Establishing Sustainability as an Organizational Purpose
- How Green is Your Organization? Sustainable Infrastructure
- How Green is Your Organization? Sustainable Policy and Practice
- Integrating Sustainability into Training and Curriculum
- Marketing Sustainability Initiatives
- The Sustainability Coordinator as an Organizational Change Agent
- A Systems Approach to Sustainability (required)
- Tools and Techniques for Planning and Managing Sustainability Projects
- Using Evaluation to Craft the Business Case for Sustainability
Communicating the Organization's Sustainability Efforts
This seminar is a GBCI approved course. Whether it is formal – a Sustainability Report Card, or informal – a newsletter article – organizations have to communicate their performance on sustainability goals to employees, clients and other stakeholders. This responsibility requires both technical knowledge and sound judgment to assure that the report highlights the documentable priorities and achievements of the organization. In this seminar we will cover:
- Principles and best practices in sustainability communications
- Identifying and engaging stakeholders
- Integrated sustainability communication approaches
- Developing and communicating the sustainability report
Designing Effective Communication Media
Develop an understanding of how to engage an audience and enhance comprehension of your message through engaging graphic design and clear, crisp persuasive writing is an essential skill for the sustainability coordinator. This seminar covers:
- Why communications are at the heart of sustainability implementation
- How to improve persuasion and strengthen sustainability communications by applying Integrated communication approaches to support change management
- Best design practices for sustainability communications
- How to use Web 2.0 for engagement and communication
Establishing Sustainability as an Organizational Purpose
Sustainability branding is the process of positioning your organization’s identity as an enterprise that values and practices sustainability. When practiced with authenticity, the sustainability brand defines the organization’s values and interactions as both a supplier and a consumer of goods and services. This seminar will reveal the power of seeing your business as a cause through case studies of other organizations who operate from a place of ‘cause’. You will learn:
- The difference between ‘cause-based communication’ and corporate responsibility, green-washing, branding, and cause-related marketing
- The ten-question process of defining your organization’s cause
- How to construct a Mission in a Message communications strategy for communicating with your key stakeholders
A Systems Approach to Sustainability (required for a certificate)
This seminar is a GBCI approved course. Awareness of sustainability as a multi dimensional, dynamic interaction between interrelated and interdependent elements in an organization is essential to the development and continuous improvement of successful sustainability initiatives. Organizational decision-making and planning efforts based on a systems
approach assures that the intended outcomes in one component of the system do not create unintended outcomes in others. In this seminar, you'll learn to:
- Achieve an understanding of sustainability that is “actionable”
- Reframe discussions and shift mental models toward sustainability
- Explore sustainable envisioning
- Make ethical “triple bottom line” decisions
- Analyze problems using the “systems-thinking iceberg” model
- Identify leverage points in the system
- Apply systems thinking to organizational challenges
The Sustainability Coordinator as an Organizational Change Agent
The Sustainability Coordinator is an active leader in introducing, legitimizing and managing the organization’s development towards sustainable practices. Change agents require proficiency in the use of facilitation, persuasive communication and collaboration to guide and motivate an organization to adopt sustainable business processes. This seminar is a GBCI approved course.
Marketing Sustainability Initiatives
Marketing sustainability initiatives consists of strategies and tactics for conveying the value of green business practices to customers, clients, partners, employees and the community at large.
Using Evaluation to Craft the Business Case for Sustainability
Establishing the economic and social return on investments in sustainability initiatives can motivate an organization to initiate, maintain and expand its sustainability efforts. Return on Investment and Social Return on Investment are two common methods for establishing the quantitative and qualitative benefits of investing in sustainability initiatives. This seminar is a GBCI approved course.
How Green is Your Organization? Sustainable Infrastructure
Explore and apply rating tools and environmental scans that help the Sustainability Coordinator assess an organization’s level of achievement with industry standards in infrastructure in order to identify high priority opportunities for action. This seminar is a GBCI approved course.
How Green is Your Organization? Sustainable Policy and Practice
Explore and apply rating tools and environmental scans that help the Sustainability Coordinator assess an organization’s level of achievement with industry standards in policy and practice in order to identify high priority opportunities for action. This seminar is a GBCI approved course.
Integrating Sustainability into Training and Curriculum
As sustainability leaders, part of our work is to systematically build the capacity of the people in our spheres of influence--so that they can serve as empowered co-creators of a sustainable future. In this seminar, we will form a "community of practice" to explore how curriculum and training can be effectively used to leverage the sustainability efforts of our organizations. This seminar is a GBCI approved course.
Tools and Techniques for Planning and Managing Sustainability Projects
Project planning and management follows the major phases of an initiative throughout its lifecycle - from initial conception through evaluation. Knowledge of how to use systematic project planning and management tools is critical to advancing sustainability initiatives off the drawing board and into practice. This seminar is a GBCI approved course.