"[L]ooking
at Rockwell's Post covers of the forties, fifties, and sixties one becomes
involved not only with the incident portrayed but also with the American
mythology that is encoded in its setting." (p. 36)
--ChristopherFinch,
in Norman Rockwell's America

Norman Rockwell took
the traditional oil painting to a new
level, and in doing so reinforced the American
mythology for anyone who had a nickel and a dime to buy the Saturday
Evening Post. He brought an idyllic world full of smiling faces,
innocent children, and small-town comfort to life in a time of uncertainty
and change. The "apple pie" America that Rockwell depicted resonated
deep within the hearts of many Americans; his influence can still be seen
today in advertising, movies and broad cultural
ideals. Rockwell used his illustrations to escape his own unpleasant
reality, which was far from the one he depicted in his work. He had a very
distinct concept of the picture-perfect family: the domestic, nurturing
mother; the distant, breadwinner father; and the adorable, carefree children
- all within a warm, welcoming country home. A majority of his illustrations
focused upon the relationships between either the father
and son or the compassionate mother and her children.

Constructed by: Bridget
Reynolds, Erica Fetner, and Julie Linsner
Ithaca
College
Last Revised April 10,
2000