Three Week Session

Introduction to Sport Management

Craig Paiement, Assistant Professor.
(3 credits)

Introduction to Sport Management is designed to give students a look at sports as an industry. Students will explore sport as more than a fan to gain an understanding of sport as a business. Investigate the business of sports, the functions of management, the skills and attributes required of a sport manager and explore career opportunities. Students meet with professionals during trips, including a visit to a minor league team.

Topics for this course will include:

  • Evolution/History of Sport as Industry
  • Spectators, Fans & Engagement
  • Sport Marketing for Engaged fans
  • Social Issues in Sport
  • International/Globalization of Sport
  • Sport Tourism
  • Governance in Sport
  • Economics & Finance in Sport
  • Sales and Sponsorship in Sport

Ithaca College's Department of Sport Management and Media offers undergraduate degrees in Sport Management (BS), Sport Media (BS), and Sport Studies (BS).