Media for Social Responsibility
In this innovative mini-course in the Spring, students learn to synthesize complex information about a particular topic of global social consequence (such as pollution, illiteracy, obesity, de-forestation, malnutrition) and develop proposals for actual media companies to address these topics and effect positive change.
The course format includes a presentation by leading expert outlining the importance of the issue and its relation to media's social responsibility in a keynote address. Then, course participants are presented with case studies of the ways in which this topic has already been addressed in the media. Finally, in a few hours, teams of students - led by industry professionals - develop and "pitch" their idea in a final competition.
Students demonstrate their grasp of the social impacts of the problem and media's social responsibility, their ability to apply message design and media selection strategies, and their knowledge of media economics and programming formats.
View the website for Media for Social Responsibility