The ICNYC Internship Program
Students participating in the ICNYC Internship Program are required to complete a 6-credit internship, participate in the Internship Seminar (seminar hours are subsumed within the contact hours required for the internship),and to complete 6 to 9 credits of course work. The course options below are tentatively being offered for Fall 2013 ICNYC participants. The program reserves the right not to offer a course with low enrollment.
ARTH 28400, Art in New York ( LA, FA)
Explores New York City as a context for modern and contemporary art. Topics include the development of art museums and galleries, public art, and contemporary art institutions. Field trips are an essential component of the course. Offered only through the Ithaca College New York City Program. To be offered on Saturdays. Prerequisite: Sophomore standing. (3 credits) Instructor: TBD
MKTG 33300, Direct Marketing (NLA)
The art and science of direct marketing. This course will explore various aspects of direct marketing, with an emphasis on practical applications. Topics covered include: customer acquisition; up sell, cross sell, and win back programs; identification of different target audiences; how to determine media buy placements; messaging effectiveness; use of qualitative versus quantitative research; and how to measure the success of a marketing campaign, among others. To be offered on Monday evenings. 3 credits. Instructor: Michael Kaplan. (3 credits) Instructor: Michael Kaplan.
Internship Experience (3 to 6 credits)
Students sign up using the internship course number appropriate to their major or minor. Students in the Internship Program will complete one 6-credit internship or two 3-credit internship placements. Students in the Humanities program have the option of completing a three-credit internship.
Internship Seminar (part of the Internship Experience)
The Internship Seminar is required of all interns (course hours are subsumed within the contact hours required for an internship). Students will meet regularly to contribute to discussions about internship-related readings, complete internship goals, share experiences with peers, and participate in optional cultural activities. Offered on Tuesday evenings. Instructor: NYC Director. 0 credits.
The ON-LINE COURSES available to ICNYC students for Fall 2013 are listed below:
GBUS 30700, Commercial Law (NLA)
Offered on-line. This course offers an in-depth analysis of the commercial law. Topics include Uniform Commercial Code (UCC) Article 2: sales contracts and risk of loss issues; Article 3: negotiable instruments and the holder-in-due- course doctrine. Article 6: bulk transfers; Article 9: secured transactions; bankruptcy; creditor and debtor rules; mortgages; liens; principals and agents; antitrust legislation; special corporation topics, such as LBOs and insider trading; liability of corporate officers and directors; and ethical considerations. Prerequisites: GBUS 20300; junior standing. Previously titled Business Law II (Accounting). A students may not receive credit for both GBUS 30700 and GBUS 20400. 3 credits. Instructor: Gwen Seaquist.
CMST 11500, Business and Professional Communication (HU, LA)
Study of public communication skills used in business and professional settings; emphasis is placed on presentational speaking and motive analysis; opportunity for individualized skill development provided. (3 credits). Instructor: TBD
STCM 20100, Political Campaign Imagery (LA)
Offered on-line. This course examines the design of political communication messages, with the focus on imagery. It explores how visual media are incorporated into such messages to influence targeted audiences and how visual strategies have changed in political messages over time. 3 credits. Instructor: Steven Seidman.
TVR 31200, Government and Media (LA)
Offered on-line. Provides an understanding of the policy-making process used to formulate various regulations that govern the media. The role of relevant policy-making bodies, such as Congress, the courts, Federal Communication Commission, and lobby groups are discussed, Specific regulation concerning the First Amendment, obscenity, libel, privacy, copyright, commercial speech, access to information, antitrust,etc., are also examined. A major research paper on a relevant media regulation topic is required. Prerequisites: TVR 12100, TVR 12400, JOUR 11100, or STCM 10300; television-radio, journalism, documentary studies and production, integrated marketing communications, or emerging media major; junior standing. 3 credits. Instructor: Barbara Morgenstern.
WRTG 34100, Travel Writing (HU, LA)
A combination of analysis of issues related to travel writing and writing with the genre. Exploration of goals, audiences, and forms of travel writing. Course taught on-line; available only to students away from the Ithaca campus. Students are requested to discuss travel locations with the professor prior to registration. Prerequisites: WRTG 20100, WRTG 20500 or WRTG 23200; junior standing and permission of instructor. 3 credits. Instructor: Nick Kowalczyk.