Our Distinctive Approach to Communications Education

With a commitment to nurturing the creative, sustainable, progressive, and enlightened practice of communications in all its forms, the Park School is a leader in preparing students not just to get a job—but to create the future of communications. Learn how to tell stories that move people, make ethical decisions, and lead emerging media into the next generation.


As an undergraduate student, you are accepted directly into your major and are immediately placed in classes that provide you with the conceptual, creative, and technical tools to begin your journey.  You'll get hands-on instruction in creating media, learn the theory behind developing sound strategies, and explore the history and contemporary challenges in the field.   If you've already been producing media in high-school, we won't put you on hold.  If you haven't had the opportunity to explore media yet, that's ok.   In either case, it's important to jump right into experiences that will help you decide which of the hundreds of areas of specialty best fit your talents and goals.

Our graduate students continue pursuing their jobs or entrepreneurial/artistic practice while being fully enrolled in either our low residency MFA in Image-Text or our online M.S. in Communications Innovation.  Each program begins with an intensive introduction in Ithaca to your intentionally small cohort and your faculty, and you continue to collaborate closely over the course of the degrees.


Our co-curricular media organizations run like their professional counterparts.  Each has a full-time advisor who is totally dedicated to mentoring their student executives and staff.  Unlike classes, you're not required to participate, nor do you get credit.  Students are chosen for positions based on their merit by other students leaders - so you quickly learn how to work in teams, develop new skills, pitch your own ideas, and discover your strengths.   Any IC student can be involved in any of these:

  • ICTV - A student-led television production organization offering over 20 shows a week on Spectrum cable and streaming live - from news and sports to game shows, scripted drama, cooking shows, and more. 
  • WICB 91.7 FM - is our FCC licensed, non-commercial modern rock station that operates 24 hours a day, 365 days a year . Consistently ranked as the market’s favorite radio station and named on of the top 5 college radio stations by publications such as the Princeton Review we stream on iHeartRadio, iTunes Internet Radio, TuneIn Radio, and our own iOS app.

  • VIC  Radio is Ithaca College’s internet-only radio station operated by a full student staff of DJs, newscasters and sportscasters; it's the home to the “best of what’s next” in indie-alternative music.

  • The Ithacan - Our nationally award-winning newspaper publishes a weekly print edition has daily multimedia updates.

  • Park Productions - is Park’s professional video and film production unit where students can work as paid producers and crew on projects for clients. 

  • Park Promotions - A student-powered creative service team that provides promotions and graphics design and social media coverage for Park events and initiatives. 

  • The Studio - An incubator for student-developed entertainment media, it provides opportunities to tell stories, create content, and produce projects across multiple media platforms. 


Not sure which major is right for you? Or are you interested in more than one aspect of communications? No problem!  Check out our guide on selecting the right major for you.  We offer 10 undergraduate majors -- far more than most other colleges - and it's easy to try out different disciplines and courses and to transfer to another major within the School or to add a minor.