To be recognized for excellence, innovation and a student focus in teaching, research, and service.

Deliver an innovative and inclusive student-centered business education, steeped in the liberal arts and experiential learning, to develop graduates who make a positive impact on business and society.

• Commitment to diversity and inclusive excellence
• Student engagement and empowerment
• Outcome-based measures of student learning
• Application of theory to real world national and international problems
• Strong partnerships with students, alumni, and industry
• Sense of community
• Support for innovation and creativity
• Environment of collegiality and collaboration
• Entrepreneurial thinking and activity
• Living and learning in ways to foster sustainability and social responsibility