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Ithaca College Graduate Catalog 2002-2003

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Course Descriptions

223-51000/51100 Selected Topics

    In-depth investigation of a particular topic in the field of organizational communication, learning, and design. Students examine current theory and practice in a given area and apply these concepts to actual or simulated communication problems. A different topic is selected each term. Examples of topics include online learning and collaboration, development and fund-raising, and addictive organizations. Elective. 1-3 credits each, up to 6 credits total.

223-53000 Organizational Communication Campaigns

    Organizational communication campaigns use strategies of persuasion to effect changes in a specified audience. The course emphasizes the theoretical foundations of the art of persuasion and the strategic applications of such theories in communication campaigns. Students critically analyze a variety of internal and external communication campaigns, including attempts to improve an organization's image, to sell products and services, to affect attitudes on an issue, and to motivate employees. Additionally, students put knowledge into practice by designing an organizational communication campaign of their choosing. Elective. 3 credits.

223-53500 Learning Systems

    An in-depth exploration of structures and processes created for the purpose of human learning. Emphasis on theories, models, and principles of design, learning, and instruction and their applications in training and educational contexts. Along with readings and discussions, a series of projects develops a rich understanding of analysis, design, and evaluation processes geared specifically to learning systems. Elective. 3 credits.

223-54000 Presentation Media

    An introduction to the design, production, and utilization of media employed in informational and promotional presentations in organizations. Students utilize both digital and 35 mm cameras, image-manipulation and sound-editing software, and scanning technologies to design posters, create desktop presentations, and integrate media programs into stand-up oral presentations. Special attention is paid to the study of basic graphic design principles, visual literacy research, presentation methods, and production techniques, including those used to design and produce slides, websites, and trade slide shows. Elective. 3 credits.

223-54100 Contemporary Issues

    A survey and analysis of current problems or issues from industry, such as new media systems or trends in communication practices. Elective. 3 credits.

223-55000 Organizational Video Design and Production

    Principles and experience in planning, scripting, managing, and producing nonbroadcast television programs. Analysis of instructional, promotional, and informational video formats, field production, and all aspects of pre- and postproduction used in organizations, including streaming media, and other methods of sending video via the Internet. Elective. 3 credits.

223-57000 Organizational Publications

    An examination of theory and practice in writing, editing, layout, illustration, and management of organizational publications. Students use desktop publishing systems to produce examples of printed and online newsletters, brochures, job aids, proposals, and training manuals. Elective. 3 credits.

223-58000 Organizational Culture and Diversity

    Organizational culture, in both its traditional and critical forms, provides the theoretical orientation for examining communication and diversity issues in the workplace. Emphasis is on understanding organizations as cultures: collectives whose activities are coordinated through the use of symbols and the creation of shared meaning. Diversity issues may include, for example, gender, race, age, ethnicity, or class. Active discussion and classroom participation characterized by critical thinking and analytical writing. Elective. 3 credits.

223-58500 Communication Technology and Organizations

    An examination and critique of the impact of new technologies on communication in organizations. A review of major organizational theories is followed by an analysis of their consequences for the implementation of communication technologies. Particular attention is on user involvement, work design, decision making processes, interpersonal interaction, organizational structure, and the development of organizational policy regarding communication technology. Elective. 3 credits.

223-590/591 Internship

    Jointly supervised work experience with a cooperating institution or corporation in the field of communication, intended to provide the intern with opportunity for professional growth. No more than 6 credits of internship and/or tutorial may be counted toward the 36 required credits. Prerequisites: Completion of 12 graduate credits with a GPA of 3.00 or better and prior permission of the graduate chair. Graded pass/fail only. Elective. 1-6 credits each, up to 6 credits total.

223-64000 Designing Systems and Messages

    An overview of theory and practice in analyzing organizational communication needs and applying communication and learning theories to designing solutions for those needs. Readings and projects focus on design and writing for both large-scale communication systems and small-scale projects and messages for information exchange, persuasion, and instruction using a variety of strategies and media. Required. 3 credits.

223-64100 Management of Organizational Communication, Learning, and Design

    A comprehensive course to develop competence in the administration of communication programs and facilities. Specific attention is given to personnel and fiscal management, program and policy development, internal-external communication policy and practice, and program evaluation. Required. 3 credits.

223-64300 Research Methods in Communication

    An examination of various communication research and evaluation methods and their theoretical underpinnings. Includes study of quantitative and qualitative paradigms and methods such as experimentation, statistical analysis, interview and survey techniques, participant observation, and ethnography. Emphasis on critical examination of research reports and on basic techniques of applied research. Required. 3 credits.

223-64400 Communication and Organization Theory

    Comprehensive examination of communication theory and organization theory with emphasis on analytical understanding of underlying assumptions and current issues in the field. Communication theories addressed include, for example, semiotics, social systems, discourse analysis, symbolic interaction, and phenomenology. A historical perspective of organizational communication theory encompasses classical, human relations, systems, culture, and critical theories. Required. 3 credits.

223-65000/65100 Tutorial

    Individually designed independent program of study or project in a specific area of communication research and/or practice. Prerequisites: Successful completion of at least 9 graduate credits and prior approval of a written proposal by the tutorial mentor and the graduate chair. No more than 6 credits of internship and/or tutorial may be counted toward the 36 required credits. Elective. 1-6 credits each, up to 6 credits total.

223-65700 Interactive Media

    An overview of interactive computer based media technologies, including the Internet and intranets, computer based learning and promotion programs, electronic collaboration systems, and digital video and audio. Students learn analysis, management, design, and production concepts and skills while developing individual portfolios of research, design, and actual program development. Prerequisites: 223-64000. Elective. 3 credits.

223-68000 Seminar: Theory in Practice

    Capstone course in which students apply concepts and skills to solve actual communication problems for clients. Includes study of project management and consulting skills. Prerequisites: All other required courses must be completed or in progress. Required. 3 credits.

223-69000/69100 Independent Research --- Thesis

    Theoretical or applied research in organizational communications or media, as advised. Permission of adviser and department faculty required before enrolling. Elective. 3 credits per course.

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Andrejs Ozolins, Office of Publications, 30. September, 2002