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Business Administration

Master of Business Administration
M.B.A. Curriculum
Business Course Descriptions


Master of Science in Communications
Communications Course Descriptions

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Speech-Language Pathology and Audiology Course Descriptions


Ithaca College Graduate Catalog 2004-2005

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Business Course Descriptions

889-60100 Accounting: Financial Reporting and Control

    Preparation for accountants and managers who must communicate complex financial transactions, events, and status. Integrates perspectives of accounting, corporate finance, and economics. Students examine the process of financial reporting and the incentives that drive firms' reporting choices, as well as analyze financial statements and footnotes, to understand not only how the numbers are produced and what they mean, but also how to recognize when numbers fail to reflect the underlying economics and how to adjust them so the distortion is removed. Prerequisite: graduate standing. Required. 3 credits.

889-61000 Managing in a Global Economy

    Examination from a global strategic perspective of the management of companies with operations in multiple countries. Lectures, discussions, and analyses of cases are used to study the characteristics of global vs. non-global industries; sources of competitive advantage for companies and countries; advantages and disadvantages of "multi-domestic" versus global strategies; links between strategy and structure in international operations; mode of entry decisions; and the firm as a network of subsidiaries and strategic options. Prerequisite: graduate standing. Required. 3 credits.

889-62000 Strategic Management

    Development of skills for thinking strategically about an organization from a general-management perspective. Examines how organizations can gain and sustain competitive advantage in a global environment and how business and corporate strategies can be implemented and executed successfully. Integration of functional areas of business through the case method is an integral component of the course. Prerequisite: graduate standing. Required. 3 credits.

889-63000 Industry Analysis I

    Analysis and forecast for a selected industry, employing concepts of industrial analysis and competitive strategy. Aspects of the selected industry are introduced through readings, lectures, and class discussions. The role of industry economics, organization, and history are studied to lay the intellectual groundwork for Industry Analysis II, in which a formal industry analysis will be written. Prerequisite: graduate standing. Required. 2 credits.

889-63100 Industry Analysis II

    Analysis and forecast for a selected industry, employing concepts of industrial analysis and competitive strategy. The evolution of the competitive environment and the development of competitive strategies and future trends are studied through readings, lectures, cases, and class discussions. Culminates in a formal industry analysis and presentation addressing the historic and strategic trends in the industry. Prerequisites: 889-63000 Industry Analysis I and graduate standing. Required. 3 credits.

889-63200 Corporate Financial Management

    Valuation techniques and capital budgeting; risk analysis and capital market theories; capital structure policies; advantages and limits of leverage; nature and scope of long-term financing; financial planning and short-term financing techniques; mergers and acquisitions; financial distress; and international corporate finance. Lectures and analyses of cases are employed to discuss theories and test their applications. Prerequisite: graduate standing. Required. 3 credits.

889-64000 Marketing Management

    Fundamental marketing topics, including marketing research, product design, distribution, pricing, and promotion of goods and services. Ethical considerations and issues in multinational marketing are emphasized. The marketing environment is also covered as it affects decision making. The course combines theory with applications through required readings, analyses of cases, and research projects. Prerequisite: graduate standing. Required. 3 credits.

889-64100 Marketing: Electronic Commerce

    The growth of the Internet, its emerging role as a marketing medium, and, in light of marketing-mix variables, its advantages and disadvantages relative to traditional marketing practices. Several industries where the Web shows the greatest potential for growth are studied in detail: news, entertainment, travel, tourism, and financial services. Students learn how to create Web pages, how to design online survey forms, and how to analyze survey responses using statistical software. Most of the information needed for this course is available directly from the Internet. Prerequisite: graduate standing. Elective. 3 credits.

889-65000 Organization and Management

    The development and use of human resources and how managing relationships becomes more important than performing tasks as managers gain increasing responsibility for leadership. Examines leadership, interpersonal effectiveness, organizational structure, processes, teams, networking, and behaviors involved in the operation of the business enterprise and the management of change. Prerequisite: graduate standing. Required. 3 credits.

889-66000 Operations Management and Advanced Technology

    An integrated view of the operations function in organizations. Covers scheduling models as well as traditional topics such as demand forecasting, material-requirements planning, total quality management, just-in-time systems, inventory management, and project management. Special focus on improving students' analytical skills through problem solving and case analysis using Excel, SPSS, and STORM. Prerequisite: graduate standing. Required. 3 credits.

889-67000 Commercial Law

    Introduction to the concepts, rules, and principles that form the foundation of Uniform Commercial Code law. Students become aware of potentially serious legal situations; learn legal language to discuss such situations; learn how and when to contact an attorney; and learn specific rules and regulations of laws governing negotiable instruments, secured transactions, bulk transfers, bankruptcy, principle agency (employment law), warranties, product liability, contracts, and business formation. Prerequisite: graduate standing. Elective. 3 credits.

889-67100 Applied Business Law

    Preparation for managers to recognize and understand major legal issues they will confront in business. Aspects of law are introduced through comprehensive reading and discussion. Applied aspects include learning negotiation, mediation, and arbitration techniques; learning how to hire and work with legal counsel; and preventive-law approaches to discrimination, criminal, and corporate issues. Prerequisite: graduate standing. Elective. 3 credits.

889-69600 Selected Topics in Graduate Business

    Special courses may be offered that include topics of interest to faculty and students. This arrangement permits offerings to be responsive to evolving faculty and student interests. This course may be repeated for different selected topics (for a total of no more than 6 credits of selected topics courses). Prerequisite: graduate standing. Elective. 3 credits.

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Andrejs Ozolins, Office of Publications, 30. September, 2002