Create and Promote

To maintain and strengthen the Ithaca College brand, the Division of College Communications has developed a set of identity standards for all of our communications.

The clear and consistent use of these standards across the college serves to reinforce positive brand recognition and engagement by creating an emotional connection with our audiences: prospective students and their caregivers, alumni, faculty, staff, and the broader community. Consistency in visual identity also protects Ithaca College’s patents, licenses, and trademarks, and increases the value of our identity over time.

Working with Us

The Division of College Communications is responsible for developing and implementing integrated communications and marketing strategies in support of the focus areas listed below. Our work provides a foundation for generating a strong, positive reputation for the college.­ 

  • Brand reputation and visibility
  • Enrollment 
  • Advancement
  • College-wide strategic initiatives and priorities
  • Emergency, crisis, and public information

To be considered strategic for the Division of College Communications, initiatives must have a primary focus on Ithaca College’s goals for yield, retention, or advancement and serve to enhance Ithaca’s visibility and brand reputation. Our level of support and type of partnership depends on project characteristics. The following guide defines the type of partnership and support we provide. 
 

We Do It

Directed by the Division of College Communications

Types of Projects

Strategic Marketing Communications Initiatives 

  • Branding identity and visibility campaign, signature enrollment and advancement events, visitor experience efforts, annual strategic communication and creative planning for enrollment and advancement, crisis communication, and leadership messaging 

College Identity Development and Standards

  • IC brand development
  • IC messaging
  • IC visual identity (logos, print and digital templates, web, social media, video, photography, design)
  • Visual identity for strategic initiatives and signature events

Strategic Project Characteristics

  • High visibility
  • Large quantity
  • Long shelf life
  • Design and editorial complexity 
  • External facing target audience, including prospective students and their families, influencers, donors, alumni 
  • Meets minimum required lead time

Budget/Resources

  • Production costs (such as printing and mailing) provided by partner

The Office of College Relations and Communications will provide concepting, project planning, and management, creative copywriting, photography, video, and visual design.

We Can Help

Concepting and guidance provided by the Division of College Communications

 Types of Projects

  • Strategic and evaluated on a case-by-case basis 
  • New materials: Creative Strategy and Development team provides concept for initial design
  • Small to medium adjustments on existing materials originally designed by the Creative team – Creative Strategy and Development will outsource but project manage adjustments

Project Characteristics

  • Medium to low visibility
  • Small to medium quantity
  • Medium shelf life
  • Medium to high design complexity
  • Internal or external facing target audience
  • Meets minimum required lead time

 Budget/Resources

  • All freelance, vendor and production costs provided by Partner
  • Office of College Relations and Communications will coordinate supplemental concepting, project planning and management, creative copywriting, and design

 

DIY: We’ve Got Resources for You

TYPES OF PROJECTS

  • Initiatives that do not have a primary focus on Ithaca College’s goals for yield, retention, or advancement, or serve to enhance Ithaca’s visibility and brand reputation
  • School and department/office materials not covered by partner agreements

Project Characteristics

  • Low visibility 
  • Small to medium quantity
  • Short shelf life 
  • Simple to medium complexity
  • Internal or external facing target audience, but not prospective students and their parents, influencers, donors, or alumni

Budget/Resources

  • Resources and templates provided OR
  • All freelance, vendor, and production costs provided by partner
  • Partner coordinates all concepting, planning, writing, design, and production work