Working with Us

The Division of College Communications is responsible for developing and implementing integrated communications and marketing strategies in support of the focus areas listed below. Our work provides a foundation for generating a strong, positive reputation for the college.­ 

  • Brand reputation and visibility
  • Enrollment 
  • Advancement
  • College-wide strategic initiatives and priorities
  • Emergency, crisis, and public information

To be considered strategic for the Division of College Communications, initiatives must have a primary focus on Ithaca College’s goals for yield, retention, or advancement and serve to enhance Ithaca’s visibility and brand reputation. Our level of support and type of partnership depends on project characteristics. The following guide defines the type of partnership and support we provide. 

    This Is What We Do

    Directed by the Division of College Communications

    TYPES OF PROJECTS

    Strategic Marketing Communications Initiatives 

    • Brand identity and visibility campaigns, signature enrollment and advancement events, visitor experience efforts, annual strategic communication, marketing and creative planning for enrollment and advancement, crisis communication, and leadership messaging 

    College Identity Development and Standards

    • IC brand development
    • IC messaging
    • IC visual identity (logos, print and digital templates, web, social media, video, photography, design)
    • Visual identity for strategic initiatives and signature events

    Strategic Project Characteristics

    • Reach: high impact, visibility, profile, risk, quantity or long shelf life (views, print quantity, attendance)
    • Impact: Conveys key messages, stories or calls to action, likely to “move the needle” for the college
    • Design and editorial complexity: Complex or high-level messaging (in contrast: utilitarian, informational, wayfaring)  
    • Audience: External facing target audience, including prospective students and their families, influencers, donors, alumni 
    • Integrative touchpoints: multi-space, multi-channel, key component of an integrative experience
    • Long term value 
    • Meets minimum required lead time

    Budget/Resources

    • Production costs (such as printing and mailing) provided by partner

    The Office of College Relations and Communications will provide concepting, project planning, and management, creative copywriting, photography, video, and visual design. Some elements may be outsourced.

      We Can Help

      Concepting and guidance provided by the Division of College Communications

       TYPES OF PROJECTS

      • Strategic and evaluated on a case-by-case basis 
      • New materials: Creative Strategy and Development and Marketing teams provide concepts and messaging
      • Existing materials: Adjustments on materials originally created by our team (maybe outsourced but our team will project manage and provide quality control)

      Project Characteristics

      • Reach: Medium to low visibility, profile, risk, quantity or short shelf life (views, print quantity, attendance)
      • Impact: Medium to low - intends to, but unclear how much, this will “move the needle” for the college
      • Design and editorial complexity: Medium 
      • Integrative touchpoints: may or may not be a key component of an integrative experience
      • Audience: internal or external facing target audience
      • May have long term value
      • Meets minimum required lead time

       Budget/Resources

      • All freelance, vendor and production costs provided by Partner
      • Office of College Relations and Communications will coordinate supplemental concepting, project planning and management, creative copywriting, and design

      DIY: We’ve Got Resources for You

      TYPES OF PROJECTS

      • Initiatives that do not have a primary focus on Ithaca College’s goals for yield, retention, or advancement, or serve to enhance Ithaca’s visibility and brand reputation
      • School and department/office materials that do not have a primary focus on IC's goals for yield, retention, or advancement, or serve to enhance Ithaca’s visibility and brand reputation

      Project Characteristics

      • Reach: Low visibility, profile, risk, quantity or short shelf life (views, print quantity, attendance)
      • Impact: Unlikely to “move the needle” for the college
      • Design and editorial complexity: Low (e.g. utilitarian, informational, wayfaring)   
      • Integrative touchpoints: Not a key component of an integrative experience (one channel or one piece)
      • Audience: Internal or external facing, but not a major part of the journey for prospective students and their caregivers, influencers, donors, or alumni
      • Short term value
      • Meets minimum required lead time

      Budget/Resources

      • Resources and templates may be provided (To view templates and other resources available, please visit our Brand Assets & Templates Portal.)
      • All freelance, vendor, and production costs provided by partner
      • Partner coordinates all concepting, planning, writing, design, and production work