Social Media Identity Standards

Official Entities

For Official IC Departments, Offices, and Schools

Twitter and Facebook Avatars, Profile Photos, and Timeline Cover Photos and Headers

We encourage you to use your official IC logo lockup to clearly represent your unit as an official entity of the college. You should select one of your stacked, secondary logo lockups to best fit the avatar or profile dimensions or choose a photo of your own that best represents your organization. For Twitter headers, we encourage you to showcase a photo or collage of photos that complement your avatar and help represent who you are. Note that Twitter overlays text on the headers and ads a gradient to make text legible so you should chose a simple image.

Facebook Timeline Cover Photo

Select a photo of your own that showcases your organization and displays well horizontally, or download a pre-sized photo selected by the Office of Strategic Marketing and Communications. View the Facebook options.








The Ithaca College Alumni Association uses its stacked logo as its Facebook profile photo. The timeline photo the association uses is one of the template options available for download.

Twitter Headers and Backgrounds

Our office provides several templates of campus photos for use as Twitter backgrounds and headers. View the Twitter Header and Background options. You may also use a photo that represents your department, office, or school. You may NOT use any of the official college logos as your background.








The Ithaca College School of Business uses its stacked logo as its Twitter avatar. The Twitter header and background they use are template options available for download.