Mastering the Business of Entertainment

This specialized MBA program will help students quickly advance their careers, establish themselves as entrepreneurs, and thrive in the ever-changing entertainment and media industries.

The MBA program is designed for people who want to bolster their music and cinematic arts training with business principles, as well as those who are launching their own entertainment or media business. 

Condensed Timeframe

While similar programs require two years of study, IC’s MBA in Entertainment and Media Management allows students to earn the degree in ten and a half months, while also gaining valuable industry experience and networking opportunities. The condensed timeframe also reduces the cost of the degree significantly when compared to other specialized MBA programs in entertainment and media. 

The engaging curriculum will cover the business of entertainment, entrepreneurship, law, management, negotiation, leadership, marketing, economics and accounting, organizational structure and more. 

Hands-on Learning Element

The MBA program’s robust experiential component includes running a multimedia production company, which will allow students to seek licensing deals, develop recording artists, build music catalogs, and help organize live music productions. IC’s partnerships in entertainment and media will ensure that leading industry professionals will engage with students not just in the classroom but also in native work environments like media headquarters, broadcast studios, and film festivals. Students will also travel to South by Southwest (SXSW), where they will broaden their own professional networks across the screen, music, and new media industries. All student travel costs, with the exception of meals, are included in the tuition. 

The students will work closely with notable industry partners like PBS affiliate WCNY, live music promoter DSP Showsand local venues like the State Theatre

Ithaca College's Professional Network

Ithaca College’s deep and diverse network of creative professionals and business executives in film, television, music, theatre, and journalism provided insight and feedback on the curriculum as the program was being developed. In addition, many of these professionals serve on an advisory board to help guide the MBA program in the ever-changing landscape of entertainment and media.