Ph.D. College of Business and Analytics, Southern Illinois University, Carbondale, IL. (Dissertation: Customers Can Love Firns Again After Spreading Negative Experiences on Social Media: The Role of Social Impact Theory on Economic and Psychological Compensation)
Principles of Marketing
"Customer-brand disidentification: Conceptualization, scale development and validation," with Nwamaka A Anaza, José Luis Saavedra, Joe F Hair Jr, Monika Rawal, and Christian Nedu Osakwe, Journal of Business Research, 2021, 133, 116-131.
"The journey from customer participation in service failure to co-creation in service recovery", with Monika Rawal, Shuqin Wei, and Jose Luis Saavedra, Journal of Retailing and Consumer Services, 2020, 54, 1-10.
"Role of brand attachment in customers’ evaluation of service failure," with Monika Rawal and Jose Luis Saavedra, Journal of Product & Brand Management, 2020, 30(3), 377-391.
"A comparative analysis of the UN declaration, global business compact, and religious morals in determining global values for business and their application to Islamic marketing," with John Fraedrich and Othman Althawadi, Journal of Islamic Marketing, 2018, 9(4), 913-934.
"Investigating Online Consumer Behavior in Iran Based on the Theory of Planned Behavior," with Rohullah Bayat, Modern Applied Science, 2016, 10(4), 21-34.