Competencies: How we create innovation leaders

The goal of our master’s degree in communications innovation is to cultivate leaders who can design, propose, and implement sustainable communications innovations that will make a positive contribution to our industry and to society. We developed our curriculum not just to teach you content – but also to foster new habits of mind and expression and to forge relationships that will position you as a credible, connected, and charismatic change agent.

In spring 2015, we commissioned a survey of 148 executives in a variety of communications - related fields including marketing communications, television, corporate / organizational communications, sports media, publishing, and public relations to find out their opinions on successful cultures and leaders that promote the necessary innovation that allows their firms to thrive. The top 5 skills identified were:

  1. Demonstrate effective teamwork
  2. Ability to see "big picture" and manage the relationships among elements of the business
  3. Make persuasive presentations
  4. Manage conflict and negotiations
  5. Identify and use a wide variety of sources and research on emerging trends

You begin the degree with a three-day orientation in Ithaca where you’ll to build a strong cohort team.  Your very first course in on systems design for collaboration and innovation. This aligns perfectly with the top two skills - teamwork and the ability to see the big picture and related elements - identified in this study.

In the two-year flow of experiencing short online courses and intensive weekend special topics intensives, you’ll master key concepts and engage in emerging industry challenges.  

Key Concepts

Related courses
Creating Collaborative Environments for Innovation Innovation & Collaboration; Emerging Media: Principles and Theories
Information / Story Design Transmedia Storytelling; Interaction and Interface Design
Regulation and Ethics Ethics of the Media; Government Regulation of Communications; Intellectual Property and Business Contracts 
Global Communications Entrepreneurship Communication Economics and Entrepreneurship; Communication Theory for Global Leadership and Product Development 
Data-based Decision-Making Audience Research Tools and Sources; Quantitative and Qualitative Analysis and Decision-Making; Consumer Behavior Theory and Application