Research Teams

Media Effects and Media Literacy

Media Effects and Media Literacy
Research Team 7
Supervised by
Cyndy Scheibe
Office: 115-B

This research team is part of the Center for Research on the Effects of Television (CRETV), conducting research concerning television and social cognition, especially as it relates to social and cognitive development in children and pre-teens. Projects generally involve both content analyses of TV programs and/or commercials, and corresponding studies of television effects and the effectiveness of media literacy interventions. Current projects include: historical studies of putdowns, name-calling and relational aggression in TV shows and commercials; and the effectiveness of media literacy lessons in addressing gender stereotypes and understanding about nutrition. Empirical studies typically involve subjects of different ages, but with an emphasis on elementary school aged children. Team members are involved in the ongoing collection and analysis of TV programs and commercials as part of the CRETV Archive. Students also work closely with Project Look Sharp (/looksharp) to develop curriculum materials for elementary school classes about advertising, nutrition, and gender stereotypes.

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