Research Teams

Media Effects and Media Literacy

Media Effects and Media Literacy
Research Team 7
Supervised by
Cyndy Scheibe
Office: 115-B

This research team is part of the Center for Research on the Effects of Television (CRETV), conducting research concerning television and social cognition, especially as it relates to social and cognitive development in children and pre-teens. Projects generally involve both content analyses of TV programs and/or commercials, and corresponding studies of television effects and the effectiveness of media literacy interventions. Current projects include: content analyses of portrayals and messages about mental health and therapy in TV programs; and the effectiveness of media literacy lessons in addressing gender stereotypes for third graders.

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