Dressing to Impress the New Boss
With the help of clothing purveyors the Bon-Ton
and Benjamin Peters, students in the Accounting Club and the
Financial Management Association held their annual "Dress
for Success" event in February. Six students modeled "interviewing
garb," showing participants which styles can be worn to
help promote their professional image as they interview for jobs
and internship positions.
Learning the Rules -- of Etiquette!
The IC chapter of the American Marketing Association
hosted an etiquette dinner in March in conjunction with the Office
of Career Planning and Placement and Daka Food Services. About
65 College community members enjoyed a full-course dinner while
learning about proper silverware usage, types of food to order,
appropriate conversation topics, and professional skills for
use during a lunch or dinner interview.
Dressing for success: Students model power garb.
Privacy Issues, Collapses, "At-Risk" Students .
Marketing instructor Mattie I. Bonavia presented
a paper, "Personal Information Privacy Issues Relating to
Consumption in the U.S. Marketplace," to the American Council
for Consumer Interests in Washington, D.C., in late March.
Professor Donald W. Eckrich's direct marketing
case, "Fitigues Catalogue: Diagnosing a Collapse,"
was accepted for publication in DePaul University's Direct Marketing
Institute's case book, currently under development. Eckrich is
a charter member of the institute's Case Writing Workshop. His
latest case is being coauthored with assistant professor of television-radio
Eileen P. Kelly, associate professor of management,
was appointed by the National Academy of Management to serve
on its Professional Division Review and Innovation Awards Committee
for 1997-1998. The committee is responsible for conducting five-year
reviews of the divisions within the academy and giving annual
innovation awards. Kelly also published a review of Jeremy and
Tony Hope's book, Competing in the Third Wave, in the
February 1998 issue of the Academy of Management Executive.
Associate professors Hormoz Movassaghi and
Don Lifton recently returned from the 17th Annual Conference
of the Freshman Year Experience, held at the University of South
Carolina. Lifton presented an update of his longitudinal study
in a paper, "Measuring Hardiness to Identify 'At-Risk' Students."
The paper was well received; the long-term project continues.
Professor Fahri Unsal's Marketing Research
students were involved in several community service projects
during the fall semester. They conducted customer surveys for
a number of local businesses, including the Pyramid Mall, Ithaca
Commons, Tops Friendly Markets, Club Semesters, and Madeline
Patisserie. They conducted several other projects on campus,
including an assessment of College parking needs and restrictions
and a survey of international students to learn more about their
perceptions of Ithaca College.
Dana Professor of Finance Raquib Zaman presented
a paper coauthored with Unsal, "Investment Development Path
and Economic Development in Taiwan, South Korea, Hong Kong, Mexico,
Argentina, and Brazil," at the Allied Social Sciences conference
in Chicago. Zaman also chaired a session at the conference.