Ramin Bagherzadeh, Assistant Professor of Marketing published the article "Customer-brand disidentificaton: Conceptualization, scale development and validation" in the Journal of Business Research. The journal has an impact factor above 7.5, and one of Dr. Bagherzadeh's coauthors is legendary Marketing scholar Joseph Hair. Great work, Ramin!
Ramin Bagherzadeh, Marketing, School of Business publishes in highly ranked journal
By Scott Erickson, September 23, 2021