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Competing in a Socially Responsible Market!

We hope that Competing in a Socially Responsible Market will help you to learn more about the growing trend of corporate social responsibility and how it relates to a career in marketing. 

IC Alum Liz Brenna of Socially Good Business will be opening the conference and discussing the importance for businesses to be good corporate citizens. Speakers will include Jim Armstrong, CEO of Good for Business; Bill Ressler, Ithaca College professor; Business School Dean Zuckerman and more. They will share their experiences with responsible marketing, sustainability and corporate citizenship throughout the day. Last but certainly not least, everyone's favorite - JIM REED - will be our closing keynote! 

Breakfast and lunch are included and there will be a time for networking with other chapters and professionals as well as a great raffle. 

Check-in and breakfast begins at 9am at the School of Business at Ithaca College and we'll be wrapping up around 5pm. 

To register, go to 


Individuals with disabilities requiring accommodations should contact Shayna Dunitz at We ask that requests for accommodations be made as soon as possible.


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