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IMC associate professor Arhlene Flowers published an article titled, “Decision-Making Factors in Selecting Virtual Worlds for Events: Advocacy, Computer Efficacy, Perceived Risks, and Collaborative Benefits,” in the December 2012 issue of Event Management, an International Journal, which is a peer-reviewed journal intending to meet the research and analytic needs of a rapidly growing profession focused on events.

This study utilized qualitative interviews with experienced hosts of social virtual-world events representing a variety of industries. Questions were designed to elicit responses about the decision-making process in selecting virtual worlds for meetings and events for business applications, as well as to discover opportunities and challenges in in-world collaborations. Log onto:

Arhlene Flowers Publishes in Event Management, an International Journal | 0 Comments |
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