Intercom

intercom home  |  advanced search  |  about intercom  |  alerts  |  faq  |  help  |  rss  

user functions

Log into intercom now

Current Ithaca College community members may contribute stories and comments as well as view additional topics by logging in.

Reset My Password

roundup

E-mail
Roundup

Sign up to receive a summary of Intercom headlines via e-mail three times a week.

Cory L. Young, associate professor in Communication Management and Design and chair of the Communication graduate program, and Arhlene A. Flowers, associate professor in Integrated Marketing Communications, published "Fight Viral with Viral: A Case Study of Domino’s Pizza’s Crisis Communication Strategies”  in the December 2012 issue of Case Studies in Strategic Communication (CSSC). CSSC is a peer-reviewed online journal dedicated to the study of strategic communication through the case study form. Case studies illustrate the strategies, tactics, and execution of communication campaigns through in-depth coverage of a single situation. Both Young and Flowers are in the Department of Strategic Communication housed in the Roy H. Park School of Communications.

This article examines Domino’s Pizza’s viral crisis situation when two rogue employees posted videos of adulterated food on YouTube in April 2009. Using a case study approach, this paper assesses Domino’s decision to integrate the same medium that sparked the crisis into the strategies to manage the situation, and it questions the efficacy of best practices and principles of crisis management in the age of social media. It can be downloaded at http://cssc.web.unc.edu/cases/v1/art6/.

Cory Young and Arhlene Flowers Publish in Case Studies in Strategic Communication | 1 Comments |
The following comments are the opinions of the individuals who posted them. They do not necessarily represent the position of Intercom or Ithaca College, and the editors reserve the right to monitor and delete comments that violate College policies.
Refresh view
Cory Young and Arhlene Flowers Publish in Case Studies in StrategicCommunication Comment from cmichael on 01/30/2013
Congratulations Cory & Arhlene!