Intercom

intercom home  |  advanced search  |  about intercom  |  alerts  |  faq  |  help  |  rss  

user functions

Current Ithaca College community members may contribute stories and comments as well as view additional topics by logging in.


login.ithaca.edu ➤

roundup

E-mail
Roundup

Sign up to receive a summary of Intercom headlines via e-mail three times a week.

Strategic Communications Assistant Professor Yvette Sterbenk co-publishes paper on "femvertising"

Contributed by Yvette Sterbenk on 06/03/19 

View printable version

Assistant Professor Yvette Sterbenk has co-published an article in the International Journal of Advertising exploring the ways in which brand/cause‘fit’ shapes advertising message strategies. 

 

Strategic Communications Assistant Professor Yvette Sterbenk has co-published an article in the International Journal of Advertising exploring the ways in which brand/cause‘fit’ shapes advertising message strategies. 

The article, entitled "How brand-cause fit shapes real world advertising messages: a qualitative exploration of ‘femvertising’," analyzes award-winning femvertisements to shed light on the differences in messages between brands that are targeted mainly toward women and those that aren't. This research helps inform a growing area of marketing: advertising that focuses on women's empowerment.  

 

 

 

Strategic Communications Assistant Professor Yvette Sterbenk co-publishes paper on "femvertising" | 1 Comments |
The following comments are the opinions of the individuals who posted them. They do not necessarily represent the position of Intercom or Ithaca College, and the editors reserve the right to monitor and delete comments that violate College policies.
Refresh view
Strategic Communications Assistant Professor Yvette Sterbenk co-publishespaper on "femvertising" Comment from shamula on 06/05/19
Congrats, Yvette.
-Scott