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The School of Business is proud to announce the start of the Third Annual Sustainability Case Competition. 

This year's case will focus on researching and developing a marketing plan for the Greater Ithaca Activities Center (GIAC), for a food establishment, possibly a franchise, on the Northside of Ithaca, where the individuals served by GIAC could be trained to run. Student teams will conduct market research, develop feasibility studies, will talk to GIAC personnel and those served by GIAC, and will develop a plan.

The Dorothy D. and Roy H. Park Center for Business and Sustainable Enterprise is housed in a LEED Platinum Building, where sustainability is emphasized throughout the curriculum. To further highlight business and sustainability, the School of Business is putting on this competition focused on a real organization with a business and sustainability issue.

Open to current Ithaca College students, teams compete for a total of $10,000 in prize money ($5,000 first place, $3,500 second, and $1,500 for third). The overall goal is for students to learn about how sustainability issues impact the real world, locally and globally.

Information sessions are coming up! Join us to learn more about the competition.

Tuesday, February 6, 12:05 p.m. in BUS 111
Tuesday, February 11, 6 p.m. in BUS 111
Thursday, February 13, 12:05 p.m. in BUS

For more information, visit the competition website


Individuals with disabilities requiring accommodations should contact Paul Deamer at or (607) 274-1279. We ask that requests for accommodations be made as soon as possible.

$10,000 in prize money available in the Third Annual Sustainability Case Competition. | 0 Comments |
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