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Lisa Farman, Assistant Professor of Strategic Communication, wins top paper award

Contributed by Danae Lowman on 08/12/19 

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Dr. Lisa Farman, Assistant Professor of Strategic Communication, was honored with a top paper award at the annual conference of the Association for Education in Journalism & Mass Communication (AEJMC), held in Toronto, August 7-10. Based on blind-peer-review scores for her research paper, she received the Advertising Division’s second top faculty research paper award, with a prize of $200. Farman’s research was also featured in the Advertising Division’s “Outstanding Papers” session. The abstract is included below:

 “This study explores consumer acceptance of mobile advertising, using a nationally representative sample of U.S. adults from the Simmons National Consumer Survey (N=19,657). Consistent with privacy calculus theory, willingness to make privacy trade-offs positively predicted acceptance of mobile advertising. However, desire for a specific trade-off (local deals) was a stronger predictor than a more general theoretical willingness to make privacy trade-offs. Privacy self-efficacy positively predicted mobile ad acceptance, while Internet use had a negative effect.”

 

Lisa Farman, Assistant Professor of Strategic Communication, wins top paper award | 2 Comments |
The following comments are the opinions of the individuals who posted them. They do not necessarily represent the position of Intercom or Ithaca College, and the editors reserve the right to monitor and delete comments that violate College policies.
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Lisa Farman, Assistant Professor of Strategic Communication, wins toppaper award Comment from lpancoast on 08/14/19
Congratulations Lisa!
Lisa Farman, Assistant Professor of Strategic Communication, wins toppaper award Comment from shamula on 08/14/19
Congratulations, Lisa! Super well done!
-Scott