IC in the Media

IC in the Media

A sampling from media accounts that reference Ithaca College or quote members of the college community.

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Posted by Shannon Mazourek at 2:52PM

Michael McCall, professor of marketing and law
“People like to see progress toward a goal and feel good about it. Consumers … will place a value on those rewards that they feel that they have earned,” Michael McCall told BusinessNewsDaily when asked about customer reward programs. “When rewards are simply given away and the customer does not feel that they have actually earned them, perceptions of the reward program are likely to be adversely affected,” he added.

Publication: BusinessNewsDaily
Publication Date: September 9, 2010
Article: “Perception Plays Big Role in Reward Program Success”

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