IC in the Media

IC in the Media

A sampling from media accounts that reference Ithaca College or quote members of the college community.

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Posted by Shannon Mazourek at 3:49PM

Michael McCall, professor of marketing and law
McCall was included in a panel of experts that CardHub questioned about spending habits. When asked about the impact of mood on spending habits, McCall said that when consumers are flush with cash they tend to do something that makes them feel good. “We use as a wonderful example Ben & Jerry’s Ice Cream. It’s a total psychological purchase because, in part, you buy Ben & Jerry’s specialty ice cream when you’re feeling bad, it helps you feel better. You buy Ben & Jerry’s when you’re feeling better because you want to celebrate. So, feeling good or bad, you’re buying Ben & Jerry’s.”

Outlet: Cardhub
Publication Date: February 4, 2013
Headline: “Ask the Experts: Where do we get our spending habits from?


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