IC in the Media

IC in the Media

A sampling from media accounts that reference Ithaca College or quote members of the college community.

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Posted by Megan Christopher at 9:44AM

Colleen Clark, marketing analyst, marketing communications
In an article on search engine optimization for higher education institutions, Clark discussed how Ithaca College used simple SEO tactics to fix an issue related to the 2010 search for a mascot, in which other institutions used unofficial images. “Some institutions had incorrectly created banners a few times including one of the three mascot finalists to welcome our athletic teams.” 

Publication date: September 9, 2013
Headline: “SEO for #highered: 4 Search Engine Optimization Success Stories from Universities and Colleges

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