IC in the Media

IC in the Media

A sampling from media accounts that reference Ithaca College or quote members of the college community.

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Posted by Shannon Mazourek at 1:32PM

Michael McCall, professor of marketing and law
Don’t buy something just because it’s on sale. That’s what McCall told Fox Business on how to avoid spending too much on Internet bargains. “You have to ask yourself whether you would you have made this purchase otherwise,” said McCall. Also, consumers shouldn’t fall for the exclusivity that deal sites often try to portray. “The consumer gets a discount, but if you’re not a member then you’re going to pay a different price- there’s a certain notion of feeling special,” he said.

Outlet: Fox Business
Publication Date: April 30, 2012
Headline: “Don’t fall victim to daily deal fatigue


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