IC in the Media

IC in the Media

A sampling from media accounts that reference Ithaca College or quote members of the college community.

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Posted by Shannon Mazourek at 11:32AM

Rachel Reuben, associate vice president for marketing communications
Reuben shared her insights into rebranding with Higher Ed Live during a webcast. Her 5 signs you might need a rebranding include, 1) You’ve undergone a name change, 2) You’ve changed your core offerings, 3) Your admission counselors are regularly hearing inaccurate perceptions during their travel, 4) One of your key metrics has dropped significantly (or you need to significantly change it), or 5) Wicked inconsistency – no two pieces, no two people, no two websites sound or look like they came from the same institution.

Click on the link to watch the video.

Outlet: Higher Ed Live
Publication Date: July 25, 2011
Headline: “Rebranding in higher ed


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