IC in the Media

IC in the Media

A sampling from media accounts that reference Ithaca College or quote members of the college community.

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Posted by Shannon Mazourek at 3:11PM

Michael McCall, professor of marketing and law
In an article in Hotel Business Review McCall discussed how the hospitality and hotel industry has rapidly been transformed from a state of caveat emptor (“let the buyer beware”) to a state of caveat venditor (“let the seller beware”).

Outlet: Hotel Business Review
Publication Date: April 2012
Headline: “From caveat emptor to caveat venditor: A change in the service landscape


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