IC in the Media

IC in the Media

A sampling from media accounts that reference Ithaca College or quote members of the college community.

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Posted by Shannon Mazourek at 2:43PM

Michael McCall, professor of marketing and law
Many stores consciously place products in certain ways to encourage impulse spending, McCall told Main St, a financial news website. “By definition, impulse buying is any purchase made without any preconceived plans,” said McCall. “They create an environment where we are driving on autopilot.”

Outlet: Main St.
Publication Date: October 8, 2011
Headline: “Why you buy on impulse


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