IC in the Media

IC in the Media

A sampling from media accounts that reference Ithaca College or quote members of the college community.

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Posted by Shannon Mazourek at 1:12PM

Scott Hamula, associate professor of strategic communication
The National Federation of Independent Business asked Hamula to recommend an “old-fashioned” method of marketing that still works. Hamula suggested setting up an in-store sweepstakes to get more information about your customers. "Set out a box, signage, registration slips and give away a gift certificate or product," Hamula advised. "Then, enter all the names and addresses into a database and start data-mining to develop your customer relationship management program."

Outlet: NFIB
Publication Date: December 5, 2012
Headline: “4 old school marketing methods that still work


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