IC in the Media

IC in the Media

A sampling from media accounts that reference Ithaca College or quote members of the college community.

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Posted by Shannon Mazourek at 11:15AM

Rachel Reuben, associate vice president of marketing communications
Online advertising has become a stronger option for many higher-ed institutions to reach their targeted audience. Reuben explained to University Business that it makes economic sense. “Most online advertising that we’ve done is far more cost efficient [than traditional advertising] for the number of eyeballs we get in front of.”

Outlet: University Business
Publication Date: October 25, 2012
Headline: “The new digital advertising order


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