IC in the Media

IC in the Media

A sampling from media accounts that reference Ithaca College or quote members of the college community.

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Posted by Shannon Mazourek at 4:47PM

Michael McCall, professor of marketing and law
Many airports throughout the country are realizing the benefits of having a reward program for their customers, says USA Today. Yet McCall says few loyalty programs give customers rewards they want or value. When it comes down to it, the main goal of generating loyalty is hard to accomplish, and probably will be more so for airports, he said. “Are (passengers) choosing that airport for reasons of convenience and/or price? And if so, that will make it very hard to generate loyalty on the part of the airport,” said McCall.

Outlet: USA Today
Publication Date: December 27, 2011
Headline: “Airports court fliers with rewards programs


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