IC in the Media

IC in the Media

A sampling from media accounts that reference Ithaca College or quote members of the college community.

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Posted by Shannon Mazourek at 2:20PM

Scott Hamula, associate professor of strategic communication
During the Super Bowl, advertisements are watched just as avidly as the game and WENY talked to Scott Hamula about this year’s crop. According to Hamula, for advertisers the Super Bowl is like the Holy Grail. “There's nothing like it having your story being told to 100 million people at once.” While some companies have pulled out of this year’s game because of the economy, those who are still in will pull out all the stops. “Advertisers know there are high expectations for these ads and most of them will put the dollars behind creative services.”

Click on the link to watch the video.

Publication: WENY-TV 36
Publication Date: February 5, 2010
Article: “Super Bowl Ads This Season”

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