Lisa Farman (Barnard) is an expert includes online behavioral advertising, tailored content, personalization and targeting, and personal data usage.
Farman conducts research centered on the intersection of media effects, advertising and technology, and her dissertation focused on behaviorally targeted ads on Facebook. Her research has been published in the International Journal of Communication, the Journal of Broadcasting and Electronic Media, Entertainment Computing and The Journal of Psychology. She has presented her research at regional, national and international conferences, where she has received three top paper awards.
Before entering academia, Farman held several positions in the advertising industry. At Smiley360, she executed social media campaigns for popular consumer brands such as Country Crock, Schick, Staples and Florida's Natural Orange Juice. As an account supervisor on the IBM worldwide team at the advertising agency Ogilvy & Mather, she led advertising and direct marketing campaigns, managed clients and teams across six continents, and contributed to the development of the "Smarter Planet" campaign. She also worked at Market Maker Interactive, a web design agency, as a web copy writer and client manager for both consumer and business-to-business brands.
Farman has taught courses on Media Planning and Research & Statistics for Strategic Communication.