NYSACAC Annual Conference Sessions
Thursday, June 7th
9:00 - 10:00am | 111 Park Center for Business and Sustainable Enterprise
A Debt Deferred: The Impact of College Cost on College Counseling
Lawrence Alexander II - Young Women's Leadership School of Astoria | Ingrid Selma - The Academy for Social Action | Dennis Vasquez - Williamsburg Prep | Angela Stewart - Eastside Community High School | Clarice Washington - School for International Studies | Robert Robinson - Collegebound Initiative
In these trying economic times, college cost and college counseling can be educational adversaries. The rising cost of college in the face of the rising need for education places our students and profession in a particular bind. How real is the problem of higher education versus higher education debt? How does this problem affect counselors on both sides of the desk? Let's come together to explore.
- Lawrence Alexander II, Director of College Counseling - Young Women’s Leadership School of Astoria
- Ingrid Selman, Director of College Counseling - The Academy for Social Action
- Dennis Vasquez, Director of College Counseling - Williamsburg Prep
- Angela Stewart, Director of College Counseling - Eastside Community High School
- Clarice Washington, Director of College Counseling - School for International Studies
- Robert Robinson, Associate Director - Collegebound Initiative
9:00 - 10:00am | 161 Job Hall
An Admission Recruitment Strategy for the Digital Age
Heather Renault, Donna Murphy - Siena College | Michelle Lansing, Ray Witkowski - Zone 5
Siena College has long recognized the importance of talking to prospective students “where they live.” With the increasing emergence of social media and online correspondence, recruitment strategies were altered to reflect this culture shift. From the development of RU Siena, one of the first “social media hubs,” in 2009 to their new online, interactive admissions view book, Siena has embraced the power of the Internet. Join this “interactive” session to see how they did it, and their results.
- Heather Renault - Siena College
- Donna Murphy, Director of Communications and Operations - Siena College
- Michelle Lansing, Vice President of Creative Strategy - Zone 5
- Ray Witkowski, Vice President - Zone 5
9:00 - 10:00am | 103 Park Center for Business and Sustainable Enterprise
Assisting International Students from Asia in the College Application Process
Will Cardamone - Manlius Pebble Hill School | Mitchell Lipton, John Falls - The Cooper Union | Karen Bass - Syracuse University | Kristin Merriman - Allendale Columbia School | Nicole Eversley Bradwell - Ithaca College
The steady rise in the number of international students from Asia enrolling at secondary schools and colleges/universities throughout New York State has created both opportunities and challenges. Setting aside the issue of commission-based agents, the panel will focus on how to help this growing student population as they navigate the college search and application process. The panel will explore best practices from both sides of the desk, and audience participation will be encouraged.
- Will Cardamone, Director of College Counseling - Manlius Pebble Hill School
- Mitchell Lipton, Dean of Admission - The Cooper Union
- John Falls, Associate Dean of Admission and International Student Advisor - The Cooper Union
- Karen Bass, Admission Director and Coordinator of International Student Admission - Syracuse University
- Kristin Merriman, College Advisor - Allendale Columbia School
- Nicole Eversley Bradwell - Associate Director of Admission - Ithaca College
9:00 - 10:00am | Peggy Ryan Williams Room 137
Caught in the Middle-and Doing Something about It
Reine Sarmiento, David Croft - LaGuardia Community College | Cheryl Williams - CUNY Central Administration | Abigail Clarke-Sayer - Single Stop USA
Community colleges struggle to meet the increasing influx of students at various stages of academic readiness while increasing graduation rates. In addition to academic challenges, our students, hovering at the poverty line, strive to pursue higher education in the face of reductions and restrictions of federal and state financial aid. At the City University of New York (CUNY) we are taking action. In partnership with Single Stop USA, we provide one entry point for students to access a wide array of social services including public assistance (e.g., food stamps, public/cash assistance, health insurance, and housing), child care services, free tax preparation, legal services, and financial literacy. Attend this session to learn how to support the needs of this important population.
- Reine Sarmiento, Assistant Dean of Enrollment Services, LaGuardia Community College
- David Croft, Director, Single Stop USA, LaGuardia Community College
- Cheryl Williams, CUNY Central Administration, Associate University Dean for Special Programs
- Abigail Clarke-Sayer, Single Stop USA, Program Officer for CUNY Community Colleges
9:00 - 10:00am | 103 Textor Hall
College Prep Boot Camp
Bernadette Condesso, Don Fried - Poughkeepsie Day School
This session will teach participants how to implement a college preparation boot camp. College prep boot camp programs include assisting students with selecting schools, understanding what colleges are looking for, creating an academic resume and portfolio, application types, essay writing, standardized testing requirements, financial aid basics, and selecting a college from the list of acceptances.
- Bernadette Condesso, Associate Director College Counseling - Poughkeepsie Day School
- Don Fried, Director College Counseling - Poughkeepsie Day School
9:00 - 10:00am | 102 Textor Hall
Community Support with College Counseling
Rick Pawlewicz - Newfield High School | Tara Bubble - Cornell University
School districts across New York State are making tough choices with decreasing resources, and college counseling often takes a back seat to basic educational needs. The Newfield Public Library, with the support of Newfield Central School and local community members, has established a grant-funded program that assists rural youth in their college application process. Learn how one small district is supplementing the local high school’s college counseling program using community resources.
- Rick Pawlewicz, High School Counselor - Newfield High School
- Tara Bubble, Associate Director of Admissions - Cornell University
9:00 - 10:00am | 204 Park Center for Business and Sustainable Enterprise
How Your Institution Can Use Primary and Secondary Data When Developing New Academic Programs
Dana Edwards - Simpson Scarborough/Hartwick College | Margaret L. Drugovich - Hartwick College
Hartwick College was interested in collecting data to guide decisions about future degrees and academic programs. Primary research was conducted with regional employers and prospective students (both graduate and undergraduate) yielding the following information: motivators for furthering education; interest in potential programs, courses, certificates; likelihood to enroll and why; factors increasing interest; hindrances to enrollment; and types of employment that require relevant coursework or programs. The primary research data was augmented with current and projected job and occupational data from the Bureau of Labor Statistics and the New York State Department of Labor showcasing relevant national, state, and local information.
- Dana Edwards, Senior Consultant - Simpson Scarborough/Hartwick College
- Margaret L. Drugovich, President - Hartwick College
9:00 - 10:00am | Klingenstein Lounge, Campus Center
If You Feed Them, They Will Come: Using Student Volunteers in Your Recruitment Effort
Olufemi Ogundele, Bri Alderman - Ithaca College
This session will discuss the importance of using students as volunteers in an institution’s recruitment efforts, both on and off campus. Student volunteers are a cornerstone of effective admission offices, and volunteering encourages student engagement with the institution, their peers, their former high schools, and community-based organizations (CBOs). This presentation will outline several different types of recruitment initiatives that are primarily staffed by student volunteers, including multicultural recruitment, on-campus hosting programs, and use of student volunteers as ambassadors to former high schools and CBOs. Join us to learn about strategies for recruitment, retention, and recognition of student volunteers.
- Olufemi Ogundele, Admission Counselor - Ithaca College
- Bri Alderman, Admission Counselor - Ithaca College
9:00 - 10:00am | 206 Park Center for Business and Sustainable Enterprise
Managing Alumni Volunteers: Where to Start, Where to Go, and Measuring the Return on Investment
Chris Doyle - Marist College | Sheila Chabot - Rochester Institute of Technology | Jason Berry - Ithaca College
Alumni volunteer programs can have exponential benefits if managed correctly. This discussion- oriented session will focus on successful program models, providing useful information and tools for veteran alumni managers and those who are establishing new alumni programs.
- Chris Doyle, Associate Director of Admission - Marist College
- Sheila Chabot, Assistant Director of Alumni Admission Programs - Rochester Institute of Technology
- Jason Berry, Assistant Director of Admission - Ithaca College
9:00 - 10:00am | 101 Textor Hall
Opportunity Programs: Have We Become Too Dependent on Them?
Lonnie Morrison, Denise Trionfero - Syracuse University | Carolyn Powell - Murry Bergtraum High School | Beryl Jeffers - SUNY | Joseph Latimer - University of Rochester
Opportunity programs were established to facilitate access to postsecondary institutions for educationally and economically disadvantaged individuals who have the potential to be successful, and were designed to be a temporary response to an educational crisis. The crisis still exists; however, have schools become too dependent on such programs as a means to enroll students at postsecondary institutions? The panel will explore the pro and con views to this question.
- Lonnie Morrison, Director of Metropolitan Admissions Programs - Syracuse University
- Denise Trionfero, Director HEOP - Syracuse University
- Carolyn Powell, Director of College Guidance - Murry Bergtraum High School
- Beryl Jeffers, Executive Director - SUNY
- Joseph Latimer, Associate Director of Admissions - University of Rochester
9:00 - 10:00am | Taughannock Falls Meeting Room, Campus Center
Rookie Today, Director Tomorrow: An Orientation to Admissions
Kristen Collins - Adelphi University | Joseph Cosentino - Pace University | Meghan DeMayo Dalen, Bryan Smith - LIU Post
New to the field of admissions? Just beginning an exciting career as a college admissions counselor? Join us as we discuss the dos and don’ts of learning and moving up the ladder in the world of admissions. Learn from four managers who successfully navigated their way through years of recruitment planning, travel seasons, and file reading. As college admissions counselors begin their new careers, they can gain insider knowledge of effective techniques to set themselves up for a successful path to leadership positions.
- Kristen Collins, Associate Director - Adelphi University
- Joseph Cosentino, Associate Director - Pace University
- Meghan DeMayo Dalen, Associate Director - LIU Post
- Bryan Smith, Assistant Director - LIU Post
9:00 - 10:00am | 201 Friends Hall
Serving Students from Working Families
Judy Hernandez - Joseph Tauber Scholarship | Vicki Sylvain - Youth Mentoring Program
The college application preparation and transition processes are difficult for students and their families in many ways—academically, emotionally, and financially. This workshop will explore the value of a holistic approach to serving working families through a presentation on the 1199SEIU Child Care Corporation programs and partnerships that assist families in this important process. Workshop participants will learn about a variety of strategies used to both prepare and support students from early in life through college admission, matriculation, graduation and, finally, into the world of work.
- Judy Hernandez, Manager - Joseph Tauber Scholarship
- Vicki Sylvain, Coordinator - Youth Mentoring Program
9:00 - 10:00am | 301 Park Center for Business and Sustainable Enterprise
Should Search Spur Inquiry or Stir Intrigue?
Patricia Maben - RuffaloCODY
We’ll examine the results of similar schools using the same logistical approach to search, but with very different communication approaches. One approach uses more traditional content and layout in seeking inquirers; the other takes a decidedly more “digital generation” approach in seeking to engage potential applicants and enrollees, with striking outcomes.
- Patricia Maben, Senior Vice President & Consultant - RuffaloCODY
9:00 - 10:00am | 207 Friends Hall
STEM Education in the 21st Century
Jonathan Hoster - Syracuse University | TBA
This panel will discuss the need to increase the number of students who are studying in the STEM (science, technology, engineering, and medicine) disciplines in higher education. We will also discuss how to encourage students to consider STEM fields and how to excite them about these disciplines. The panel will include representatives from secondary education, higher education, and STEM companies.
- Jonathan Hoster, Undergraduate Recruitment Specialist - Syracuse University
9:00 - 10:00am | Clark Lounge, Campus Center
Tales from the Road: Regional Admission Officers Share Insights
Jo Anne Phang - Syracuse University | Damian Garcia - University of Rochester | James Luciano - Hobart and William Smith Colleges | Stephen Mitchell - Penn State University
Many colleges and universities are opening regional offices or placing regional representatives in cities around the country. Why is this trend becoming popular? How do you become a regional rep? How do you set up a regional office? What are the pros and cons of living and working far away from campus?
- Jo Anne Phang, Director of Admissions, Southeast Region - Syracuse University
- Damian Garcia, Regional Associate Director, Mid-Atlantic - University of Rochester
- James Luciano, Associate Director of Admissions, NYC and Long Island Regional Representative - Hobart and William Smith Colleges
- Stephen Mitchell, New York Regional Recruiter - Penn State University
9:00 - 10:00am | Peggy Ryan Williams Center Haines Forum
The Best Practices for College Preparation and Success for At-Risk and Nontraditional Students
Susan Nesbitt Perez - Commission on Independent Colleges and Universities | TBA
New York’s 100+ independent colleges and universities have developed a myriad of successful programs, resources, and practices that lead to positive outcomes for students who often do not complete their degree or for whom college is traditionally not considered an option. This session will share the information collected from these colleges and universities about “what works” in enhancing educational opportunity and access to college for traditionally underserved students: first generation, low income, racial/ethnic minorities, returning adults, and veterans. During this interactive session, participants will have an opportunity to discuss best practices and leave with a copy of a handbook to establish or replicate the programs described.
- Susan Nesbitt Perez, Vice President - Commission on Independent Colleges and Universities
9:00 - 10:00am | 104 Park Center for Business and Sustainable Enterprise
The Importance of an Effective College Visit
Russell Stevens, Caitlin Read - Manhattan College | Annie Read - Manhattanville College | Kevin Manning -The College of St. Rose | Mark Palios - Shelter Island School
The college visit is fast becoming more of a determining factor for prospective students and their families. This presentation is focused on helping colleges to plan and execute more effective college visits.
- Russell Stevens, Assistant Director of Admissions and Financial Aid - Manhattan College
- Caitlin Read, Director of Enrollment Management Operations - Manhattan College
- Annie Read, Admissions Counselor - Manhattanville College
- Kevin Manning, Assistant Director of Undergraduate Admissions - The College of St. Rose
- Mark Palios, Guidance Counselor - Shelter Island School
9:00 - 10:00am | Ithaca Falls Meeting Room, Campus Center
Three Rights Cannot Be Wrong: Right Students, Right Message, Right Time
Gary Lupinacci - Hunter College, CUNY | Christopher Tyburski - TWG Plus
Changing demographics, increased competition, and reduced budgets—this is the triple threat facing enrollment managers seeking traditional undergraduates. Now more than ever, targeted communication and strategic use of resources are the essential skills needed to stay competitive. Learn how to get to the right students at the right time and with the right message. The presentation will also cover how using tools ranging from CRMs, Microsoft Office Suite, and more can help enrollment managers reach their targeted messaging goals.
- Gary Lupinacci, Director of Recruitment and Outreach - Hunter College, CUNY
- Christopher Tyburski, Senior Marketing Consultant - TWG Plus
2:45 - 3:45pm | 204 Park Center for Business and Sustainable Enterprise
Adolescent Development: Brain, Body and Behavior
Terence Houlihan - Iona Preparatory School
The adolescent years are filled with exciting and sometimes tumultuous transitions. Understanding the biopsychosocial changes adolescents undergo can give school counselors a cutting-edge framework to use when developing school counseling programs. In all forms of delivery (classroom lessons, groups, and individual sessions), school counselors can be more effective when they consider the context of the teenager and use data to support their specific interventions. This presentation, packed with the latest research findings in adolescent development, will also help school counselors collaborate with administrators, teachers, and parents while they are advocating for students.
- Terence Houlihan, School Counselor - Iona Preparatory School
2:45 - 3:45pm | Peggy Ryan Williams Room 137
Alumni Volunteers 2.0: Using Web Resources to Build Alumni Student-Recruitment Volunteer Programs
Stephanie Lichtenthal - University at Buffalo | Kyle Downey - Cornell University | Tamara McKenna - U.S. Coast Guard Academy
Alumni can be instrumental resources in the student recruitment process. Join alumni admissions volunteer managers from multiple higher education institutions and learn the latest trends in using web-based strategies to engage alumni volunteers and manage admissions volunteer programs online. Attendees are invited to share their experiences as well.
- Stephanie Lichtenthal, Coordinator of Special Events - University at Buffalo
- Kyle Downey, Associate Director of Admissions/Coordinator of Volunteer Programs - Cornell University
- Tamara McKenna, Associate Director of Admissions - U.S. Coast Guard Academy
2:45 - 3:45pm | 209 Friends Hall
Communicating about Engineering: A Short Course for Nontechnical Colleagues
Meredith Graham, Jill Schaffer - Cornell University
Many agree that the United States faces a critical shortage of engineers. College counselors are essential in identifying and fostering future engineers. This fun session will provide counselors with a solid conceptual framework and concrete examples of who engineers are, what they really do, and how students should prepare to study engineering.
- Meredith Graham, Associate Director of Engineering Admissions - Cornell University
- Jill Schaffer, Associate Director of Engineering Admissions - Cornell University
2:45 - 3:45pm | 301 Park Center for Business and Sustainable Enterprise
Constructing a Relevant Communications Plan
Patricia Maben - RuffaloCODY
Today students can find information about an institution for themselves, but what does that mean for the institution’s communications? In a recruitment culture no longer steered by institutions, the best way to predict student behavior is to actually ask them about it. We’ll discuss ways to construct relevant, budget-conscious communications that meet institutional and student needs.
- Patricia Maben, Senior Vice President & Consultant - RuffaloCODY
2:45 - 3:45pm | Ithaca Falls Meeting Room, Campus Center
Delivering the Message to Students: YouCanGo! and Why You Should
Sheryl Sobiesiak, Kevin Corr, Katrina Delgrosso - The College Board
As educators, we are all responsible for helping students see that a college education can be a reality and that there is great value associated with that education. This session will explore YouCanGo!, a new College Board website dedicated to college access.
- Sheryl Sobiesiak, Senior Director Higher Education Services - The College Board
- Kevin Corr, Educational Manager - The College Board
- Katrina Delgrosso, Senior Educational Manager - The College Board
2:45 - 3:45pm | 101 Textor Hall
eDocs from Both Sides of the Desk
Mike DiPiazza - St. John's University | John Fleck - Somers High School | Andrea O'Gorman, Matt Sweeney - Scarsdale High School | Patricia Peek - Fordham University
The panelists will discuss the pros and cons of eDocs, Naviance's electronic document filing tool. Discussion will invite participants to share in-house experiences as well as tips and lessons learned in regards to the preparation, (both student and secondary school) receipt, download, and usage of eDocs.
- Mike DiPiazza, Sr. Assistant Director of Admissions - St. John's University
- John Fleck, Admissions Counselor - Somers High School
- Andrea O'Gorman, Director of Counseling - Scarsdale High School
- Matt Sweeney, Dean of Students - Scarsdale High School
- Patricia Peek, Assoc. Dean of Admission/Director of LC Enrollment Group - Fordham University
2:45 - 3:45pm | 201 Friends Hall
Effective Enrollment Marketing: Empowering Students to Tell Your Story
Ashley Hennigan - Rochester Institute of Technology | Brian Apfel - Marist College
Harnessing the enthusiasm of current students can produce amazing results. Colleges that have campus tour guides know this already. Why limit students’ connectivity to campus visitors? The learning objectives for this presentation include how to develop an online student ambassador program that leverages student content and allows it to be shared globally, and how to expand blogger programs to incorporate social media, video, micro-blogging, chat, live streaming, location-based services, and more. Attendees will gain an understanding of available communication technologies and tools to manage online ambassadors.
- Ashley Hennigan, Assistant Director - Rochester Institute of Technology
- Brian Apfel, Director of Social Media and On-Line Initiatives - Marist College
2:45 - 3:45pm | 104 Park Center for Business and Sustainable Enterprise
I'm Ready for College but Can't Find My Backpack
Mary Lawler - College Internship Program (CIP)
Discover tips to help learning-differenced, ADHD, and Asperger’s/autism spectrum students navigate the college application process. Understand how a lack of strong "executive functioning" (EF) is a major reason why students fail in high school and university. Due to EF weaknesses, they struggle to perform at an academic level that reflects their cognitive skills and abilities. Discover strategies to help students who have challenges finding their passwords, papers, keys, and backpacks to plan ahead and stay organized through the college application process and beyond.
- Mary Lawler, Program Director - College Internship Program (CIP)
2:45 - 3:45pm | 103 Textor Hall
Is This a High School Diploma?
Lois Herrera - New York City Department of Education | Carl Friedman, Larry Paska - New York State Education Department | Mary Claire Bauer - Hudson Valley Community College
Join a lively discussion on the challenges in evaluating students with homeschooling and virtual education. Hear from the educators who write current homeschool regulations and from school officials who review applications from these students.
- Lois Herrera, Director, Student Support Services - New York City Department of Education
- Carl Friedman, Coordinator, Student Support Services - New York State Education Department
- Larry Paska, Coordinator, Office of Curriculum and Instruction - New York State Education Department
- Mary Claire Bauer, Director of Admissions - Hudson Valley Community College
2:45 - 3:45pm | Peggy Ryan Williams Center Haines Forum
Look Before You Leap: Research as a Foundation for Brand Identity Development
Rachel Reuben, Eric Maguire - Ithaca College
Leaders of many institutions are ramping up their investment in marketing. Brand strategies are being developed, marketing tactics are being integrated, and the stakes (and expectations) are rising. After spending gobs of time and money researching and developing a brand strategy, the last thing anyone wants to do is jump into the market with an untested creative strategy. Join us for this session to hear how Ithaca College tested its recently launched brand strategy. See the first cut of the creative output; take a look at some of the data that resulted from the concept test conducted with prospective students, internal audiences, alumni, and higher ed peers; and learn how the data was used to adjust the creative output for launch into the market.
- Rachel Reuben, Associate Vice President, Marketing Communications - Ithaca College
- Eric Maguire, Vice President, Enrollment and Communication - Ithaca College
2:45 - 3:45pm | 111 Park Center for Business and Sustainable Enterprise
Ready or Not! Preparing Unprepared Students for College
Vanessa Kilpatrick - Urban Assembly School for the Performing Arts | Jon Roure - Collegebound Initiative | Lawrence Alexander - Young Women's Leadership School of Astoria | Gerald Thompson - Health Opportunities High School | Ingrid Selman - Academy for Social Action | Yelensa Ramataur - Brooklyn School for Global Studies
How can the guidance and admissions community come together to prepare students who barely made it out of high school for college? What new programs and initiatives can we create that will bridge the gap for these students? The City University of New York (CUNY) has piloted one such program called CUNY ASAP. Come learn how your institution can work together with the guidance community and potentially CUNY ASAP to help these students succeed.
- Vanessa Kilpatrick, Director of College Counseling - Urban Assembly School for the Performing Arts
- Jon Roure, Director - Collegebound Initiative
- Lawrence Alexander, Director of College Counseling - Young Women’s Leadership School of Astoria
- Gerald Thompson, Director of College Counseling - Health Opportunities High School
- Ingrid Selman, Director of College Counseling - Academy for Social Action
- Yelensa Ramataur, Director of College Counseling - Brooklyn School for Global Studies
2:45 - 3:45pm | Taughannock Falls Meeting Room, Campus Center
Roundtable Discussion on International Admissions
Shawn Felton - Cornell University | Katryna Swartwout Ryan - Colgate University
This facilitated roundtable discussion about international admissions is an opportunity for admission professionals to come together to discuss a variety of issues related to Africa and China including recruitment, travel, communication strategies, and admission selection. The discussion facilitators will lead this gathering and shape the conversation, and they hope others will bring their questions, knowledge, and best practices about international admission to share.
- Shawn Felton, Senior Associate Director of Admissions - Cornell University
- Katryna Swartwout Ryan, Associate Dean of Admission & Coordinator of International Admission - Colgate University
2:45 - 3:45pm | 103 Park Center for Business and Sustainable Enterprise
Study in Canada
Soeun Outh - Ryerson University | Natasha Bijelich - University of Toronto
In 2009 Canada admitted 85,000 international students. There is an interest in attracting international students to Canadian campuses. The United States is among the top countries sending students to study in Canada. This session will provide information about universities in Canada, admission procedures, study permit applications, financial matters, and the American student experience.
- Soeun Outh, International Liaison Officer - Ryerson University
- Natasha Bijelich, Recruitment Officer - University of Toronto
2:45 - 3:45pm | 207 Friends Hall
The Two Front Doors: Athletics and Admissions Working Together
Jeff Rickey, Margie Strait - St. Lawrence University
A seasoned athletics director and a seasoned admissions dean share philosophical and programmatic best practices in athletics and admissions cooperation and collaboration, from inquiry to enrollment. The audience will be engaged in sharing and reflecting on their own practices.
- Jeff Rickey, Vice President and Dean of Admissions and Financial Aid - St. Lawrence University
- Margie Strait, Director of Athletics - St. Lawrence University
2:45 - 3:45pm | Clark Lounge, Campus Center
There's No Such Thing as Too Young: How Colleges Can Work with Middle School Students
Amy Estersohn - University of Chicago
As school counselors and community organizations have focused on early college awareness, the University of Chicago has seen an influx of requests for middle school group visits. While research shows that the middle school years are crucial to self-concept and college readiness, let's face it: 13-year-olds are not known to be easy. In this session learn how the University of Chicago has trained college students and admissions counselors to work with younger audiences. College admissions professionals will learn how UChicago budgets and organizes middle school programs. School counselors and community-based professionals will learn how to prepare their students for a productive college visit.
- Amy Estersohn, Assistant Director of Admissions - University of Chicago
2:45 - 3:45pm | 102 Textor Hall
To Tell the Truth: Ethical Dilemmas of Reporting Disciplinary Issues
Sue Dickson, Barbara Finder - Rye High School | Joe Latimer - University of Rochester
What are the obligations to report disciplinary matters to college admissions offices? Is there an obligation to report? Before or after acceptance? Who reports: student? counselor? Where is student accountability? What are the ramifications of failure to report? How does it impact the community? What are the ethical considerations? Join us for a candid discussion of the challenges posed by school counselors who, during this intense and frenzied process, deal with disclosing information about students who commit disciplinary infractions.
- Sue Dickson, School Counselor - Rye High School
- Barbara Finder, School Counselor - Rye High School
- Joe Latimer, Assistant Dean for Enrollment Diversity and Outreach - University of Rochester
2:45 - 3:45pm | 206 Park Center for Business and Sustainable Enterprise
Corry Unis, John Lewis - Alfred University | Tim Lee - Hilbert College
This winter, representatives from Alfred University and Hilbert College went on one another’s campus tours. While the directors of admission knew that this was happening, the tour guides and staff did not. After the tours, each communicated to the other what worked and what needed improvement. Providing honest, unfiltered feedback was one of the best ways the schools could augment their respective tours. During this workshop, the presenters hope to get people talking about their campus tours, as well as sharing what is new and unique.
- Corry Unis, Director of Admissions - Alfred University
- John Lewis, Assistant Director of Admissions - Alfred University
- Tim Lee, Director of Admissions - Hilbert College
2:45 - 3:45pm | Klingenstein Lounge, Campus Center
Underserved and Underrepresented Student Access to Higher Education
Marie Nocella, Jo Anne Phang - Syracuse University | Julio A. Torres, Jr. - Marist College | Jorge R. Osorio, Jr. - The College of Saint Rose
This expansion of the 2011 conference session will be geared towards working together to best assist students in understanding that private higher education is accessible to them. We will host a presentation and have dialogue surrounding issues of accessibility to higher education at private colleges. We will discuss programs, access to campus visits, local and regional outreach, and best practices in breaking down stereotypes regarding private education.
- Marie Nocella, Senior Assistant Director - Syracuse University
- Jo Anne Phang, Regional Director - Syracuse University
- Julio A. Torres, Jr., Senior Assistant Director - Marist College
- Jorge R. Osorio, Jr., Associate Director - The College of Saint Rose
Friday, June 8th
8:30 - 9:30am | 209 Friends Hall
Building Lasting Relationships: Research on Student Preferences for Online Conversations
Erin Warren, Blair Malone - CollegeWeekLive | Jennifer Isaf - Syracuse University
Live conversations impact enrollment decisions and students are increasingly comfortable speaking with admission representatives online. The presentation reviews a recent survey on student preferences and the impact of multi-channel communication strategies. Case studies on domestic, multicultural, and international recruitment initiatives illuminate key findings and opportunities for admissions representatives and high school counselors.
- Erin Warren, Chief Marketing Officer - CollegeWeekLive
- Blair Maloney, Manager of College Partnerships - CollegeWeekLive
- Jennifer Isaf, Assistant Director of Admissions - Syracuse University
8:30 - 9:30am | 111 Park Center for Business and Sustainable Enterprise
Admissions' Athletic Receptions
Brian Johnson - Iona College | Lauren Mazurowski - Siena College
This session will discuss ways to use various admissions-centered events in conjunction with collegiate athletic contests in order to promote and build interest in an institution. The presenters will analyze the ability of the events to draw prospective and accepted students, as well as school counselors, to campus or off-site information sessions. From coordinating with other institutional departments to targeting the proper audience for a given event to capitalizing on confirming the attendees, presenters will talk about how the events are organized and most importantly, how they yield!
- Brian Johnson, Assistant Director of Admissions - Iona College
- Lauren Mazurowski, Assistant Director of Admissions - Siena College
8:30 - 9:30am | 204 Park Center for Business and Sustainable Enterprise
Advising High School Students for Veterinary Medicine Application
Jennifer Mailey - College of Veterinary Medicine, Cornell University
Veterinary medicine is a career many high school and college students prepare for early. High school counselors and students often ask about the best way to start working toward a future in veterinary medicine. There is much a student can do in high school and college to prepare for an eventual application to doctor of veterinary medicine degree programs. Learn about ways to advise students in choosing coursework throughout their secondary and college education, choosing an undergraduate college/university, deciding on a major, gaining animal and veterinary experience, and other helpful information for advising the pre-vet. This workshop is geared toward anyone who might work with a pre-vet at any stage in their education.
- Jennifer Mailey, Director of Admissions - College of Veterinary Medicine, Cornell University
8:30 - 9:30am | 101 Textor Hall
Common App Preview and Feedback: 2012-13 and Beyond
Scott Anderson, Kirk Daulerio, Sara Grant - The Common Application
Presenters will detail changes in next year's Common Application and share a progress report on the development of the next-generation Common App, set to launch in summer 2013. Counselors will have an opportunity to provide feedback that will be used to design future support resources. Admission officers wishing to understand how the process unfolds for their applicants will also benefit from the conversation.
- Scott Anderson, Director of Outreach - The Common Application
- Kirk Daulerio, Director of Member Relations - The Common Application
- Sara Grant, Account Manager - The Common Application
8:30 - 9:30am | 207 Friends Hall
Developing a Cross-Media Communication Strategy
David Loreto, Steve Smith - D'Youville College
This presentation will focus on two main areas: developing a cross-media communication strategy and measuring the effectiveness of various marketing efforts. Insights will be offered from an enrollment management prospective at a small college. The first half of the presentation will explore resources for outreach (including e-mail, social media, personalized websites, direct mail, and call center) and provide an overview for developing strategies to integrate messaging across various channels. The second half will take a data-driven approach to measuring the effectiveness of the cross-media communication plans, specifically reviewing metrics to analyze e-mail marketing campaigns, including PURL, social media engagement, and call center return on investment.
- David Loreto, Associate Director of Undergraduate Admissions - D’Youville College
- Steve Smith, Director of Undergraduate Admissions - D’Youville College
8:30 - 9:30am | Taughannock Falls Meeting Room, Campus Center
Financial Aid: A Closer Look
Cassie Magesis, Sandy Jimenez - The Options Center
This session will allow participants to share complicated student financial aid situations in a roundtable discussion with colleagues. The presenters will facilitate a discussion of best practices for working with students on the financial aid application process.
- Cassie Magesis, Trainer/Educational Counselor - The Options Center
- Sandy Jimenez, Trainer/Educational Counselor - The Options Center
8:30 - 9:30am | 103 Park Center for Business and Sustainable Enterprise
Guiding Your Performing Arts Students
Amy Goldin - COPA, Inc.: College Options in the Performing Arts
Association (NYSSMA) adjudicator, and independent college consultant, will offer guidelines and up-to-date resources to help counselors understand the special issues associated with performing arts (PA) students and their college interests and search. Learning outcomes include identifying performing arts students; understanding the potential goals of performing arts study, awareness of the multi-step audition/portfolio process, and the information and skills that students need to gather and demonstrate; knowing where to find reliable resources to aid PA students in their college search; and helping PA students understand career goals.
- Amy Goldin, Owner/Consultant - COPA, Inc.: College Options in the Performing Arts
8:30 - 9:30am | Clark Lounge, Campus Center
Influences and Motivators of a Student's College Search: Beyond the Tactics
Dave Pierre - St. John's University | Gil Rogers - Zinch
The admissions recruitment world has recently seen a dramatic shift. Every day new opportunities pop up that allow students to research, connect with, and even apply to their top choice colleges and universities. The question then is which touch point(s) really made the difference in students’ decisions to apply and enroll? Through thousands of student survey responses and focus groups the presenters will attempt to determine how many touch points and communications it takes to generate an enrollment from an inquiry. They will also share which communications have the most impact at various stages in the enrollment process. Don't take it from us. Take it from the students being recruited!
- Dave Pierre, Assistant Director of Admissions - St. John’s University
- Gil Rogers, Director of Marketing and Outreach - Zinch
8:30 - 9:30am | 301 Park Center for Business and Sustainable Enterprise
Leveraging Leadership and Experience
Dan Lundquist - The Sage Colleges | Marjorie Jacobs - SAR High School | Rit Fuller - Rit Fuller Enrollment
This session will be a “big picture” session, exploring how leadership in the profession has changed over the past 40 years, with a view toward how attendees can all be better and more effective advocates in the challenging present and years ahead. The discussion will include how to leverage the insights and partnerships counseling positions provide to families and faculty on and off campus to broker optimal outcomes for families, schools, colleges, and communities.
- Dan Lundquist, Vice President - The Sage Colleges
- Marjorie Jacobs, Director of College Counseling - SAR High School
- Rit Fuller, Consultant - Rit Fuller Enrollment
8:30 - 9:30am | Klingenstein Lounge, Campus Center
Multicultural Recruitment Strategies Roundtable
Elizabeth A. Herrera - Cornell University
This workshop will allow participants to share and discuss best practices for a comprehensive multicultural recruitment strategy. Presentations on multicultural communications strategies, joint travel initiatives, application and counselor workshop basics, and campus visits will be included.
- Elizabeth A. Herrera, Associate Director of Admissions - Cornell University
8:30 - 9:30am | 104 Park Center for Business and Sustainable Enterprise
NYSACAC Admission Practices Committee Update
Jennifer Hess - SUNY University at Buffalo | John Buckley - Fordham University
The NYSACAC Admission Practices (AP) Committee is responsible for monitoring and enforcing ethical practices in the admission process for all institutions, including high schools and colleges. NACAC, together with NYSACAC, is committed to maintaining high standards that foster ethical and social responsibility among those involved in the transition process as outlined in the Statement of Principles of Good Practice (SPGP). Learn more about the SPGP and AP in the form of an update from committee co-chairs and members.
- Jennifer Hess, Assistant Dean of Admissions - SUNY University at Buffalo
- John Buckley, Associate Vice President for Undergraduate Enrollment - Fordham University
8:30 - 9:30am | 201 Friends Hall
Parents' Preferences for Online, Mobile, and Social Media Usage in the College Search Process
Alex Stepien - Cappex
How do you keep parents in the loop during the college search? They play a key role in the process, so it is important to understand how their information preferences are changing. This session, taken from a survey of hundreds of parents from around the country, will provide insight into the types of input parents have during the process, how they want to be contacted by colleges, and what specific information is most important to them.
- Alex Stepien, Director - Cappex
8:30 - 9:30am | 103 Textor Hall
School Counselors' Guide to the Net Price Calculator
Mary Lawyer, Ned Jones - Siena College
Each college and university is required to have a net price calculator (NPC) available on its website designed to provide students and parents “on-demand” estimates of the net cost. This session will review the basics of the NPC, the “estimated net cost” and what it means, and how to advise students to best leverage this tool during the college search process. Among the topics are these: When is the best time in the college search process to use the NPC? How do enrollment professionals use the information provided—or do they? Are the results accurate?
- Mary Lawyer, Associate Vice President, Enrollment Management - Siena College
- Ned Jones, Vice President, Enrollment Management - Siena College
8:30 - 9:30am | 102 Textor Hall
If These Walls Could Talk: Counselor Confessions
Camille Hall - The Young Women's Leadership School of Queens | Yelena Ramautar - The Brooklyn School of Global Studies | Gerald Thompson - Health Opportunities HS | Angela Stewart - East Side Community HS | Clarice Washington - School for International Studies
High school college counselors go beyond just processing applications. But at some point they may face roadblocks on how to advise students who come from diverse socioeconomic backgrounds and cultures with the college application process. Some students experience unique challenges that are beyond their control, and without the right guidance they will not attend college. Should they be left to fall through the cracks? What should counselors do and to what extent? This session aims to engage its participants in lively discussions and activities that will share best practices on how to assist these students and offer insight on how to make the best professional and ethical judgments when counselors support students.
- Camille Hall - The Young Women's Leadership School of Queens
- Yelena Ramautar - The Brooklyn School of Global Studies
- Gerald Thompson - Health Opportunities HS (Bronx, NY)
- Angela Stewart - East Side Community HS (New York, NY)
- Clarice Washington - School for International Studies (Brooklyn, NY)
9:45 - 10:45am | 207 Friends Hall
Careers in Admission: How Did We Get Here and What Do We Bring?
Alyssa Frank - Fordham University | Tom DaRin - Nazareth College
The field of college admission counseling is dynamic and unique, attracting recent college graduates as well as experienced professionals who are drawn to its blend of marketing and counseling as well as opportunities for growth and leadership. In this session, hear from two professionals who began their careers in other fields, only to discover a passion for college admission counseling. Additionally, learn key ways to maximize the nontraditional skills career changers bring to the admission office. Attendees will have the opportunity to reflect on their own paths to admission, and implications for the field and staff development will be discussed.
- Alyssa Frank, Assistant Director of Admission - Fordham University
- Tom DaRin, Vice President for Enrollment Management - Nazareth College
9:45 - 10:45am | 101 Textor Hall
Effectively Using Volunteers for College Access
Carla Shere - Learning Leaders | Beryl Jeffers - SUNY Metropolitan Recruitment Center | Kristen Harris - College Compass | Rachel Cleaver - Let's Get Ready
This session will outline several different ways of using volunteers to foster college access. With tight budgets and a tough economy in mind, the presenters of this session will discuss recruiting, training, and implementing volunteer programs, and participants will have a chance to talk about ways they feel they could use volunteers in their respective organizations. Panelists represent varied institutions including college, high school, and community-based organizations.
- Carla Shere, Director of College Counseling - Learning Leaders
- Beryl Jeffers, Director - SUNY Metropolitan Recruitment Center
- Kristen Harris, Consultant - College Compass
- Rachel Cleaver, Director of Programs - Let’s Get Ready
9:45 - 10:45am | 111 Park Center for Business and Sustainable Enterprise
Ensuring College Success: The Transition from High School to College
Monique Rinere, Terry Martinez - Columbia University
The transition from high school to college can be challenging, but counselors can use the time wisely to prepare their students. This workshop will focus on the opportunities of the transition summer including time to be better prepared, to have difficult conversations with parents (drugs, sex, ethics), to research faculty, and to identify goals and potential risks to successful adjustment. Aspects of the first year will be explored, including differences between teachers and professors, challenges of transition, academic difficulty and support, shifting relationships (family and friends), importance of feedback to admissions to help identify needs, and successful freshman adjustment programs.
- Monique Rinere, Dean of Advising, Associate Dean of Student Affairs - Columbia University
- Terry Martinez, Dean of Community Development and Multicultural Affairs - Columbia University
9:45 - 10:45am | Clark Lounge, Campus Center
Finding Work-Life Balance
Tara Bubble, Reba McCutcheon, Kyle Downey - Cornell University
How do we as professionals balance terms used in admissions and counseling job descriptions—such as “the ability to travel to remote locations; heavy-lifting; some evening and weekend hours required; support services to students, staff, and parents; the ability to meet deadlines”—with life outside the office? Share your experiences as the panelists share some of their greatest successes (and failures) balancing work and personal life.
- Tara Bubble, Associate Director of Admissions - Cornell University
- Reba McCutcheon, Associate Director of Admissions - Cornell University
- Kyle Downey, Associate Director of Admissions - Cornell University
9:45 - 10:45am | 102 Textor Hall
Turning Potential into Achievement with Naviance Succeed
Bill Conroy - Naviance
In this session, attendees will learn some of the best practices and tips they can employ to optimize their school’s use of Naviance in order to better manage academic advising, communicate with students and families, and analyze data. This session will help counselors get the most out of Naviance Succeed by leveraging tools they may not be familiar with.
- Bill Conroy, District Sales Manager - Naviance
9:45 - 10:45am | 301 Park Center for Business and Sustainable Enterprise
Professional Development of School Counselors in New York State: A Counselor's Perspective
Steven Goldberg - Guidance Direct | Michelle Hughes - Cortland High School
This presentation will show how Guidance Direct integrates professional development, CDOS standards, communication, and data into the daily events for New York State school counselors.
- Steven Goldberg, Director of Client Relationship Management - Guidance Direct
- Michelle Huges, School Counselor - Cortland High School
9:45 - 10:45am | 206 Park Center for Business and Sustainable Enterprise
Social Media: What Is Its Value in the College Search Process?
Tracey Bengham, Kristen Fox, Vicki Hall - Eduventures
Social media in the recruitment cycle is ill understood and potentially underutilized. How can admissions offices make the most effective use of social media and other emerging search tools to recruit and yield prospective students? We’ll share findings from Eduventures’ recent national study of 11,000 prospective college students on the tools they use and their impact on decisions in the college search process.
- Tracey Bengham, Principal, Eduventures
- Kristen Fox, Managing Director, Eduventures
- Vicki Hall, Research Analyst, Eduventures
9:45 - 10:45am | 103 Park Center for Business and Sustainable Enterprise
No Helicopters on the Horizon: Students Going through the Application Process Alone
Lisa Sohmer - Garden School | Richard P. Alvarez - City University of New York | Chris Farmer - Young Women's Leadership School | Nora Guyer - Harlem Village Academy High School
While the media focuses on the overcounseled, oversupervised children of "helicopter parents," the truth is that these families remain in the minority. Far more students are actually on their own in the college process, responsible for their own applications as well as arranging visits, coordinating and submitting financial documents, working with admissions offices, and enrolling in college. The factors impacting these families include income, access to information, time and language barriers, parental disengagement, and citizenship. This workshop will identify and explore the profile and needs of these students and discuss best practices in working with this population.
- Lisa Sohmer, Director of College Counseling - Garden School
- Richard P. Alvarez - City University of New York
- Chris Farmer - Young Women's Leadership School
- Nora Guyer - Harlem Village Academy High School
9:45 - 10:45am | 104 Park Center for Business and Sustainable Enterprise
Recruiting and Counseling Urban-Area Students: Challenges and Opportunities for Access to Higher Ed
Julio A. Torres - Marist College | Jorge R. Osorio, Jr. - The College of Saint Rose
This presentation will facilitate a discussion geared toward recruiting and counseling challenges for admission, guidance/counseling, and community-based organization professionals concerning working programs, models, outreach, and developing relationships to best assist all who work with students in understanding the accessibility of higher education.
- Julio A. Torres, Senior Assistant Director of Admission - Marist College
- Jorge R. Osorio, Jr., Associate Director of Undergraduate Admissions and Multicultural Recruitment - The College of Saint Rose
9:45 - 10:45am | Peggy Ryan Williams Center Haines Forum
Stealth Applicants: Hiding in Plain Sight?
Patricia Maben - RuffaloCODY
What are the characteristics of the first-source applications? Are they truly stealth, or have applicants engaged in any way with institutions prior to applying? And if they have, can we more actively engage them before they apply—or influence their decision to do so? This session will examine research on the unofficial inquirer.
- Patricia Maben, Senior Vice President & Consultant - RuffaloCODY
9:45 - 10:45am | 103 Textor Hall
The Dynamics of Demonstrated Interest
Megan Sarkis - SUNY Brockport | Dave Roberts - St. John Fisher College | TBA
According to a recent NACAC trends study, almost a quarter of colleges indicated that they consider demonstrated interest when making their admissions decisions. While certainly not new to higher education, the practice of using demonstrated interest seems to be on the rise, particularly at more selective colleges and universities. However, demonstrated interest is not just a tool for the nation’s elite colleges. Hear from admissions representatives from local liberal arts colleges, public and private, as to how demonstrated interest factors into their admissions review, and how school counselors can advise their students on this issue. Be prepared to participate in a lively discussion regarding this topic.
- Megan Sarkis, Admissions Advisor - SUNY Brockport
- Dave Roberts, Associate Director of Admissions - St. John Fisher College
9:45 - 10:45am | Klingenstein Lounge, Campus Center
The Essay Process: Simple, Sensible, and Smart
Jane S. Gabin - United Nations International School
“The college essay” seems always to be the most stressful part of the college application, but this does not have to be the case. A detailed series of workshops run cooperatively by both English teachers and college counselors will prepare students to tackle essays with confidence. Learn how to run these workshops and share your experiences.
- Jane S. Gabin, College Counselor - United Nations International School
9:45 - 10:45am | 204 Park Center for Business and Sustainable Enterprise
They Are Talking; Are We Listening? International Students on Campus
Marcy Kraus, Molly Jolliff - University of Rochester
At the University of Rochester a new course for international exchange students titled U.S. Life: Customs and Practices provides college administrators with compelling and often poignant insights into the experiences and observations of international students. The course, which introduces U.S. culture through class discussions, guest speakers, readings, and field trips, requires students to post blogs and comment on their classmates’ postings. Administrators can use such personal reflections to inform their academic advising practices and assist students to connect with appropriate campus resources. Attendees will hear students’ “firsthand” accounts of their lives in the United States as the presenters discuss how this information can be used to embrace cultural differences, improve cross-cultural communication, and help support international students as they navigate their American college experiences.
- Marcy Kraus, Director, College Center for Academic Support - University of Rochester
- Molly Jolliff, International Student Counselor - University of Rochester
9:45 - 10:45am | Taughannock Falls Meeting Room, Campus Center
Using Noncognitive Data in Developmental Interventions: ACT's ENGAGE Assessments
Katie Warmington, Jared Bunzey - ACT, Inc.
One of the challenges in raising achievement and reducing dropout rates is early identification of students who would benefit most from interventions. Research shows that measuring key psychosocial factors improves prediction of academic success. Session attendees will learn how schools may use ACT's ENGAGE to help evaluate students’ noncognitive attributes and determine levels of academic risk. In addition, attendees will learn how combining psychosocial data from ENGAGE and cognitive data from ACT's EXPLORE and PLAN assessments can improve predictive models and intervention strategies.
- Katie Warmington, Consultant - ACT, Inc.
- Jared Bunzey, Consultant - ACT, Inc.