You have likely seen the mantra A Place Called Progress as part of our new student recruitment marketing campaign. Now, however, it’s about to become much more. As part of our IC Strategic Plan, The Creative & Marketing Group in conjunction with Courageous Brands has embarked on a comprehensive brand review and development process.
This starts with building out our brand position – A Place Called Progress. This is the essence of our identity as a college and as a community of bold realists and innovative leaders who are committed to making a difference in the world. It’s who we are, what we do, and why it matters.
And now, it’s time to take the foundational elements of A Place Called Progress and bring it to life across the organization! To us, progress is more than a language, a message, or a specific end goal—it’s a way of life. It’s more than just a story we tell—it’s the decisions we make, it’s what we prioritize, and it’s the environment we build together.