If you’ve read previous entries in this blog, you may remember the four brand attributes that support our brand position “A Place Called Progress.” (Because they support the brand position, these attributes are also sometimes referred to as brand pillars.)
- Progress Beyond the Degree
- Progress is Shaped by Ithaca
- Progress is in the Design of Learning
- Ithaca Leads with Progress
You may also recall these attributes weren’t plucked out of thin air. They were the result of lots of research, data, and insights done through a discovery phase and focused on IC specifically as well as the higher education market more broadly. On top of that, the attributes were affirmed through conversation, input, and feedback across our campus community. They speak to IC’s distinctive educational experience, values, spirit, culture, and strengths, as lived by us.