As in chess, position matters in the marketplace. “A Place Called Progress” is a statement that carves a unique niche for us in the crowded, competitive higher education landscape.
Why is this crucial?
A strong brand position and brand promise sets us apart from our peer institutions and speaks directly to what we stand for: the non-stop pursuit of improvement and progress in all we do. “Progress” infuses our academics, our institutional decision-making, our athletic victories (and losses), and the millions of moments big and small that unfold every day on campus or wherever our students find themselves. Progress is rooted in the physical places, too—be it our idyllic home in the Finger Lakes, Los Angeles and London Centers, or wherever scholarship and performances may take us. It lives in all our hearts. Progress is a way of life at Ithaca College.