Jake Tenenbaum '12
It’s not easy to find free time in Jake Tenenbaum’s schedule. The business administration major has minors in integrated marketing communications and legal studies, and he also spends time as co-president of Ithaca’s chapter of the American Marketing Association. So when does he sleep?
“It’s going to sound nerdy, but for me the work is fun. Ithaca is such a hands-on school, and it’s given me the opportunity to learn such an incredible amount inside the classroom and through different student organizations. For instance, my consumer behavior class helped me understand the reasons the professionals at my internships made many of the decisions they did while I was there.”
“With the Business Link organization, I’ve had the pleasure of meeting and helping others connect with alumni in their industry. We help students beginning in their freshman year to get in touch with alumni in their hometown, allowing them to foster relationships in an off-campus setting.”
Those experiences came in handy, scoring Jake an exciting internship in New York City with alumnus Chris Burch’s newest venture. Burch’s company, J. Christopher Capital, which owns the popular tech brands Powermat and Jawbone, had two fashion lines that were nearing their launch. “I was involved in the process of designing taglines and comparison charts for the two new companies, C Wonder and Monika Chiang,” Jake says. “It was just an amazing chance to organize all of my skills from Ithaca in one place.”
Jake plans on graduating a year early and already has a job offer on the table thanks to the connections he’s made through Ithaca. “I feel ready to lead. I want to go out and do well, and the links I made with business professionals due to my involvement on campus have placed me right where I want to be.”
Editor's Note: Jake impressed CEO and Ithaca alumnus Chris Burch '76 so much during his internship that Chris offered Jake a vital client-facing role at J. Christopher Capital immediately following graduation. Jake now works as a corporate gifting coordinator promoting the C. Wonder and Monika Chiang brands.