Susan Cort '86
Odds are good the technology you’ll use 20 years from now hasn’t been dreamed up yet. For modern-day communications experts like Susan Cort, things like websites, blogs, and social media are industry basics today. But they weren’t when she was a student at Ithaca College.
“It’s funny because everything I’m in charge of now was not invented when I was at IC,” she says.
Susan coordinates public relations for an integrated communications company that helps clients with marketing solutions across multiple media platforms. Her position builds on a varied career as a TV news anchor and reporter, PR director for the Hershey resort, high school broadcast journalism teacher, and successful communications freelancer.
Despite the technological change she’s witnessed firsthand, she says IC gave her the foundation to understand how to communicate and tell stories regardless of media evolution.
“You’ll need to be flexible so you can take everything you’ve learned in school and in your career and apply it to whatever the next thing is--whatever the latest technology is and however people are communicating,” Susan says.
Hands-on opportunities at Ithaca helped Susan focus her passion for communications. She immersed herself in the college TV and radio stations, anchoring news programs, hosting shows, and working on coverage during the 1984 election. She also interned at CNN in New York City, the Canadian Broadcasting Company (during a semester abroad in London), and the New Jersey Nightly News in Newark.
“I had real-world experiences at 18, 19 years old,” Susan says. “When I was ready to get a job, not only did I have a fabulous education from a college that had a terrific reputation; I had experience. I had demo tapes that showed I could be a broadcast journalist.”
On a recent tour of the Roy H. Park School of Communications at IC, Susan says the evolution of technology between her time as a student and today boggled her mind. “The student guides were showing me the Macs and all the high-tech equipment they had there and I said, ‘Wow. When I was here, we sat in the hall and wrote our news scripts on electric typewriters.’ The whole group got really quiet. They couldn’t imagine that.”
Whether you graduated in 1986 or will graduate in 2016, the benefits of Ithaca College are constant. “The combination of a quality education and real hands-on experience make me feel like, as IC grads, we’re kind of unstoppable,” Susan says. “We can do anything we set out to do.”