Student Participation

(BRAG) Black Retail Action Group(BRAG) Black Retail Action Group
Park IMC major in program for students of color interested in marketing and retail to meet major fashion brand executives and learn about industry.

Anissa Richmond ’13, an integrated marketing communications major, will work this summer at Macy's corporate office in New York City as a marketing strategy intern.

Richmond is also participating in the Black Action Retail Group (BRAG) Summer Internship program, "a comprehensive 11-week work and professional development module designed to expose African American and other college students of color to retail and retail related fields in a no-nonsense realistic setting."

"I am incredibly excited about my Marketing internship this summer at BRAG. I was recommended for the program after being accepted as a Marketing Strategy intern at Macy's. With the BRAG program I hope to learn more about marketing in the fashion and retail industries. I think that as a member of the African American community, it's important to learn about professional development and networking in fashion so that I can better distinguish myself as a leader in my future career. I'm looking forward to the BRAG internship, Macy's internship, and my summer in New York!"