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A blog dedicated to the examination of communications in election campaigns, with a focus on posters
Saturday, October 13, 2012
In 2008, Rafael López created a powerful poster for the Barack Obama for President campaign. His poster, "Voz Unida" ("United Voice"), was one of ten posters designed for the campaign's Artists for Obama series. The 1000 prints of López's poster sold for $60 each. Some of the other artists in the series were Robert Indiana, Shepard Fairey, Scott Hansen, and Lou Stoval. The style of "Voz Unida"—showing a blue-tinted Obama surrounded by red, yellow, brown, and orange tones—was calculated to appeal to Latino voters, among others.
This year, López designed a new poster, "Estamos Unidos" ("We are United") (seen at the right). He was inspired to do so, he said, because of President Obama's support for "early education programs for children" and because he "has doubled Pell Grants so working families can afford college." Also, according to López, Obama's "bold actions to fix the broken immigration system and support of the Dream Act prove he is on our side." The poster is characterized by the same "visionary" gaze that was evident in the 2008 poster, with the same background colors.
The evolution of the painting of "Estamos Unidos" can be seen at López's Web site.
The new poster will soon be available for purchase at the Obama for America Store.
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