Conservative Wins in Chile

Posted by Steven Seidman on Monday, January 18, 2010

Sebastián Piñera, a conservative billionaire, won Chile's presidential election in a runoff yesterday. It was the first victory for a conservative in more than 50 years. Early returns showed Piñera defeating former president Eduardo Frei, a Christian Democrat, by a 4% margin, according to BBC News.

Piñera's platform included investment incentives, lowering taxes on small businesses, job creation, law-and-order policies, and steamlining government.

World Audit now ranks Chile the 21st most "democratic" country in the world (with 36 considered "fully democratic"), two decades after the military rule of Augusto Pinochet Ugarte (1973-1990) ended.

Political parties in Chile use posters more than those in many other countries, since they are allocated limited time on public television and not even allowed to purchase commercial broadcast time.

To learn more about election campaigns and poster propaganda in Chile and other countries in Latin America, see my book, Posters, Propaganda, and Persuasion in Election Campaigns Around the World and Through History.